E.g., Wednesday, November 26, 2014
E.g., Wednesday, November 26, 2014
E.g., Wednesday, November 26, 2014
Self Paced

Aprenda a utilizar o Google AdWords, uma das principais ferramentas de marketing digital. Você aprenderá como utilizar as ferramentas de publicidade do Google para alavancar seus resultados e criar sua própria estratégia de divulgação on-line.

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Self Paced

The Principles of Marketing examination covers material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Introduction to Marketing, Basic Marketing, Fundamentals of Marketing, Marketing or Marketing Principles.

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Self Paced

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will re-visit some familiar marketing concepts within a new framework, approaching the subject from the advertiser’s perspective.

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Self Paced Course - Start anytime

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

8
Average: 8 (1 vote)
Self Paced Course - Start anytime

Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing? Whatever your reason, this course is designed to take your services marketing knowledge to the next level.

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The Online Mini MBA, a non-credit program, provides a practical foundation in current business practices in an intensive, yet flexible format. Through this online Mini MBA program you will obtain the knowledge you need to succeed within your organization. The goal of this program is to make you more effective by providing a framework of knowledge for making informed business decisions on issues affecting organizations today.

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A look at the world of sports business. We consider the importance of sports business law, finance, and marketing – using examples from football, cycling, and formula 1.

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To earn the equivalent of a minor in Business Administration, you must complete four broad introductory-level courses and three upper-level elective courses.

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When it comes to improving sales and market share, knowing what consumers want isn’t enough. You also need to know what they believe your product or service, and your competitors’, provides. In this course, you’ll examine perceptual maps, which are used to identify how consumers differentiate among products and how they perceive one product relative to another.

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The Communication courses are designed to help you develop many of the competencies you need for a career in mass communication and/or organizational communication.

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This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.

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Self Paced Course - Start anytime

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer.

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Have you ever wondered what qualities billionaire Warren Buffet, visionary Steve Jobs, or upcoming Jeff Bezos of Amazon.com all have in common? After you finish studying business practices in this course, you may discover that you have some of the same qualities as other successful entrepreneurs.

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Feb 9th 2015

Get under the skin of brands as we reveal the secret powers behind the most potent commercial and cultural force on the planet.

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Jan 12th 2015

El curso tiene su sentido por la evolución que está teniendo el marketing online en los últimos años.

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To Be Announced

Hoy en día casi ninguna empresa está ajena al cambio de paradigma que genera el impacto tecnológico. Este curso se centrará en comprender las nuevas formas en que las empresas compiten, definir las dinámicas que se generan en consecuencia y analizar su efecto en la gestión.

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Self study

The Business Management Major is designed to prepare students for a leadership role in today’s highly competitive, global business environment.

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Oct 14th 2014

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

10
Average: 10 (1 vote)
Nov 24th 2014

Learn more about the evolving, dynamic, and fastest growing segment of the advertising industry.

6
Average: 6 (3 votes)

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