Learn how you can predict customer demand and preferences by using the data that is all around you.
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Learn more about the evolving, dynamic, and fastest growing segment of the advertising industry.
Get under the skin of brands as we reveal the secret powers behind the most potent commercial and cultural force on the planet.
Qualitative research is concerned with understanding human behaviour, including the "why" and "how" humans make decisions, as well as what influences their actions. Social researchers are also interested in the meaning conveyed to other people by observed actions.
Marketing management is part of the overall management process, and offers different ways of thinking about the market. This subject deals with the marketing concept, the marketing environment, marketing research, and the planning and implementation of a marketing strategy, with the aim of empowering students to be able to articulate how marketing concepts work in practice, and ultimately make better decisions within the business.
Project management is about the decisions made and the process used to ensure the success of your project, no matter what its size. Irrespective of the size or scope of your project, there are a number of basic management approaches and principles that consistently work together to deliver success. This subject looks at how projects are planned, organised and evaluated, how the inevitable people conflicts are anticipated and addressed, how budgeting is handled and risks minimised, and how information systems are used to advantage.
The Communication courses are designed to help you develop many of the competencies you need for a career in mass communication and/or organizational communication.
Dieser Kurs vermittelt die Grundzüge des Marketing und gibt einen Überblick hinsichtlich der entsprechenden Konzepte, Strategien und Werkzeuge. Im Zentrum des Kurses stehen vier Themenbereiche: Produkt-, Kommunikations-, Preis- und Distributionspolitik.
This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.
Explore the business of major sports that are played around the world—past, present, and future.
In this FREE seven-week Massive Open Online Course (MOOC) that begins in October, students will master the tools necessary to generate new ideas and quickly transform those concepts into viable new products and services.
To earn the equivalent of a minor in Business Administration, you must complete four broad introductory-level courses and three upper-level elective courses.
This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.
El curso pretende proporcionar un conjunto de herramientas que permitan llevar a la práctica una idea empresarial; conocer las iniciativas públicas y privadas que apoyan la creación de nuevos proyectos de negocio en los sectores más relevantes de la región de Tarapacá; dar a conocer herramientas tecnológicas, de formación, de promoción, de gestión y planificación para desarrollar una idea empresarial.
When it comes to improving sales and market share, knowing what consumers want isn’t enough. You also need to know what they believe your product or service, and your competitors’, provides. In this course, you’ll examine perceptual maps, which are used to identify how consumers differentiate among products and how they perceive one product relative to another.
This course is designed to take your services marketing knowledge to the next level.
How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read?
The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion.
In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer.
Have you ever wondered what qualities billionaire Warren Buffet, visionary Steve Jobs, or upcoming Jeff Bezos of Amazon.com all have in common? After you finish studying business practices in this course, you may discover that you have some of the same qualities as other successful entrepreneurs.