Early 2014

El curso tiene su sentido por la evolución que está teniendo el marketing online en los últimos años.

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Apr 28th 2014

Learn more about the evolving, dynamic, and fastest growing segment of the advertising industry.

6.5
Average: 6.5 (2 votes)
Apr 28th 2014

Learn how you can predict customer demand and preferences by using the data that is all around you.

8
Average: 8 (1 vote)
Apr 21st 2014

This Wharton course will teach the fundamentals of marketing by getting to the root of customer decision making. The course will focus on branding strategies, customer centricity and new market entry.

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Self Paced Course - Start anytime

A look at the world of sports business. We consider the importance of sports business law, finance, and marketing – using examples from football, cycling, and formula 1.

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Feb 24th 2014

Get under the skin of brands as we reveal the secret powers behind the most potent commercial and cultural force on the planet.

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Oct 28th 2013

Qualitative research is concerned with understanding human behaviour, including the "why" and "how" humans make decisions, as well as what influences their actions. Social researchers are also interested in the meaning conveyed to other people by observed actions.

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Oct 28th 2013

Marketing management is part of the overall management process, and offers different ways of thinking about the market. This subject deals with the marketing concept, the marketing environment, marketing research, and the planning and implementation of a marketing strategy, with the aim of empowering students to be able to articulate how marketing concepts work in practice, and ultimately make better decisions within the business.

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Oct 28th 2013

Project management is about the decisions made and the process used to ensure the success of your project, no matter what its size. Irrespective of the size or scope of your project, there are a number of basic management approaches and principles that consistently work together to deliver success. This subject looks at how projects are planned, organised and evaluated, how the inevitable people conflicts are anticipated and addressed, how budgeting is handled and risks minimised, and how information systems are used to advantage.

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Self Paced Course - Start anytime

The Communication courses are designed to help you develop many of the competencies you need for a career in mass communication and/or organizational communication.

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Oct 15th 2013

Dieser Kurs vermittelt die Grundzüge des Marketing und gibt einen Überblick hinsichtlich der entsprechenden Konzepte, Strategien und Werkzeuge. Im Zentrum des Kurses stehen vier Themenbereiche: Produkt-, Kommunikations-, Preis- und Distributionspolitik.

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Oct 14th 2013

Explore the business of major sports that are played around the world—past, present, and future.

5
Average: 5 (1 vote)
Oct 7th 2013

In this FREE seven-week Massive Open Online Course (MOOC) that begins in October, students will master the tools necessary to generate new ideas and quickly transform those concepts into viable new products and services.

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To earn the equivalent of a minor in Business Administration, you must complete four broad introductory-level courses and three upper-level elective courses.

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This Search and Social Media Marketing for International Business pilot MOOC helps you to develop your individual as well as professional online profile, with a view to enhancing international trade prospects.

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Sep 20th 2013

El curso pretende proporcionar un conjunto de herramientas que permitan llevar a la práctica una idea empresarial; conocer las iniciativas públicas y privadas que apoyan la creación de nuevos proyectos de negocio en los sectores más relevantes de la región de Tarapacá; dar a conocer herramientas tecnológicas, de formación, de promoción, de gestión y planificación para desarrollar una idea empresarial.

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When it comes to improving sales and market share, knowing what consumers want isn’t enough. You also need to know what they believe your product or service, and your competitors’, provides. In this course, you’ll examine perceptual maps, which are used to identify how consumers differentiate among products and how they perceive one product relative to another.

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Jul 9th 2013

This course is designed to take your services marketing knowledge to the next level.

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Jun 10th 2013

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read?

8
Average: 8 (1 vote)
Self Paced Course - Start anytime

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion.

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