E.g., Thursday, September 3, 2015
E.g., Thursday, September 3, 2015
E.g., Thursday, September 3, 2015
Self Paced

How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read? Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy.

8
Average: 8 (1 vote)
Self Paced

The Principles of Marketing examination covers material that is usually taught in a one-semester introductory course in marketing. Such a course is usually known as Introduction to Marketing, Basic Marketing, Fundamentals of Marketing, Marketing or Marketing Principles.

4
Average: 4 (1 vote)
Self Paced

This course shows you how to assemble and organise all the different online marketing channels you've seen into a cohesive, money-making marketing campaign. We'll come at it from multiple angles like designing around how customers make decisions, calculating return on investment, how to measure each part and how to connect different marketing channels, how to know where to focus.

10
Average: 10 (1 vote)
Self Paced

Want to understand your customers better, get ahead of competition and maximise the return on your investments? This course is designed to give your business the edge in the market by helping you develop your marketing strategy. It will provide you with the tools and knowledge to identify opportunities in the marketplace, create strategic marketing plans to attract and retain customers profitably, and get the edge over your competitors. You will learn about the role of marketing in your business, how to develop and evaluate your marketing plans and implement them in the most efficient way to maximise ROI.

8
Average: 8 (1 vote)
Self Paced

This course is about understanding how customers can be reached online, why you would want to reach them, and which tools make it easy. The course breaks down online marketing by explaining how different methods are used and how you can measure if they are being effective.

0
No votes yet
Self Paced

Aprenda a utilizar o Google AdWords, uma das principais ferramentas de marketing digital. Você aprenderá como utilizar as ferramentas de publicidade do Google para alavancar seus resultados e criar sua própria estratégia de divulgação on-line.

0
No votes yet
Self Paced

A look at the world of sports business. We consider the importance of sports business law, finance, and marketing – using examples from football, cycling, and formula 1.

0
No votes yet
Self Paced

The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will re-visit some familiar marketing concepts within a new framework, approaching the subject from the advertiser’s perspective.

10
Average: 10 (1 vote)
Self Paced Course - Start anytime

Do you want to develop tradeable knowledge and strategic thinking to advance or change your career? Do you want to improve your business bottom line? Do you need to do your own marketing? Whatever your reason, this course is designed to take your services marketing knowledge to the next level.

0
No votes yet
Self Paced Course - Start anytime

The Online Mini MBA, a non-credit program, provides a practical foundation in current business practices in an intensive, yet flexible format. Through this online Mini MBA program you will obtain the knowledge you need to succeed within your organization. The goal of this program is to make you more effective by providing a framework of knowledge for making informed business decisions on issues affecting organizations today.

0
No votes yet
Aug 24th 2015

Ultimately, the customer is the sole judge of the quality of an organizations’ offer and is the actor that, in one way or another, pays for it. Due to this, the customer experience is important and a point of departure for marketing and organizational development. Understanding Customer Experience is an open access graduate course from the Karlstad Business School in conjunction with the Service Research Center – CTF. The course is designed for professionals with an interest in customer experience and is available to both for-credit and non-credit participants.

0
No votes yet
Self Paced Course - Start anytime

To earn the equivalent of a minor in Business Administration, you must complete four broad introductory-level courses and three upper-level elective courses.

0
No votes yet
Self Paced Course - Start anytime

When it comes to improving sales and market share, knowing what consumers want isn’t enough. You also need to know what they believe your product or service, and your competitors’, provides. In this course, you’ll examine perceptual maps, which are used to identify how consumers differentiate among products and how they perceive one product relative to another.

0
No votes yet
Nov 5th 2015

El Growth Hacker es uno de esos nuevos perfiles profesionales que se van a convertir en uno de los más importantes en el futuro siendo ya presente en Sillicon Valley. En realidad es un perfil que ya existe pero que no tenía nombre y que generalmente era asumido por un emprendedor o un intraemprendedor.

0
No votes yet
Sep 28th 2015

Learn Digital and Social Media Marketing from five leading European universities using real industry case studies. Make yourself more employable in the digital marketing area or learn how to improve your organisation's online marketing strategy.

0
No votes yet
Self Paced Course - Start anytime

The Communication courses are designed to help you develop many of the competencies you need for a career in mass communication and/or organizational communication.

0
No votes yet
Sep 9th 2015

With SAP Cloud for Customer, companies can unlock value and drive success more safely and inexpensively than ever. The openSAP course Experience SAP Cloud for Customerprovides SAP customers and partners with the necessary know-how to get on board safely and quickly. The course offers an initial overview of SAP’s overall Customer Engagement & Commerce strategy (CEC), and how the comprehensive solution portfolio is going to shape CEC as a new software category in the market.

0
No votes yet
Sep 7th 2015

Learn more about the evolving, dynamic, and fastest growing segment of the advertising industry.

6
Average: 6 (3 votes)

Pages

 

Tell your friends: