Marketing

 

 


 

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E.g., 2017-03-22
E.g., 2017-03-22
E.g., 2017-03-22
Apr 3rd 2017

Uncover new perspectives on the role and behaviour of your customers. No matter how sophisticated your marketing is, if it doesn’t result in attracting customers, then your business is set to fail. This free online course applies fresh thinking to how marketing and selling activities combine to create customers who keep coming back.

Average: 1 (2 votes)
Apr 2nd 2017

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

Average: 7.1 (46 votes)
Mar 29th 2017

Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers.

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Mar 27th 2017

In this third course in the Social Marketing Specialization - "The Engagement & Nurture Marketing Strategies" - you will learn two of the most effective social strategies used by organizations today. You'll see real-world best practice examples and learn what metrics they use to gauge success. You will also learn the importance of infographics and the impact a well-designed landing page can have on your bottom line. All of the social skills you have learned thus far will be put into action with a multimedia filter and focus blog that you will create to demonstrate how social can enable real-time marketing results.

Average: 3.9 (7 votes)
Mar 27th 2017

¿De qué sirve una estrategia de marketing perfecta sin saber cómo actuar e implementarla en el mercado? Definiremos la estrategia y el marketing mix que tu producto / servicio o marca deben seguir. El plan de marketing incluye la estrategia de marketing y el plan para implementarla. En el desarrollo del plan de marketing, tendrás que responder a preguntas tales como: ¿Qué mix de marketing se ofrecerá y para quién? ¿Qué recursos de la empresa se necesitarán? ¿Qué resultados se esperan?

Average: 8.5 (2 votes)
Mar 27th 2017

In this second MOOC in the Social Marketing Specialization - "The Importance of Listening" - you will go deep into the Big Data of social and gain a more complete picture of what can be learned from interactions on social sites. You will be amazed at just how much information can be extracted from a single post, picture, or video. In this MOOC, guest speakers from Social Gist, BroadReader, Lexalytics, Semantria, Radian6, and IBM's Bluemix and Social Media Analytics Tools (SMA) will join Professor Hlavac to take you through the full range of analytics tools and options available to you and how to get the most from them. The best part, most of them will be available to you through the MOOC for free! Those purchasing the MOOC will receive special tools, templates, and videos to enhance your learning experience.

Average: 7.7 (7 votes)
Mar 27th 2017

Want your content to go viral? Who doesn't! It takes a thoughtful, integrated approach to make content that stands out in our increasingly oversaturated world. In this fourth course of the Social Marketing Specialization - "Content, Advertising & Social IMC" - you will learn how marketers are successfully navigating today's media landscape. You will learn why developing engaging content for your audience is an essential component in effective social marketing. A panel of experts will unlock the paid/owned/earned media riddle and replace it with an integrated who/what/where approach that utilizes platform-specific messaging to grow your market share. This course also includes an overview of the integrated marketing communications strategy for social and how it is being deployed around the globe, as well as gamification tips to keep your audiences coming back for more. In addition, you will learn the secrets to advertising on Facebook and other social sites.

Average: 7.6 (5 votes)
Mar 27th 2017

The first course in this specialization is separated into two main sections and provides you with the perfect start for your marketing journey. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations.

Average: 9.3 (3 votes)
Mar 27th 2017

How will customers act in the future? What will demand for our products and services be? How much inventory should we order for the next season? Beyond simply forecasting what customers will do, marketers need to understand how their actions can shape future behavior. In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models.

Average: 10 (1 vote)
Mar 27th 2017

Create your own Marketing Plan for your own product or service idea. In this course you will learn how to produce arguably the most important marketing tool for any business. Rather than simply learning the stages of The Marketing Plan, you will be asked each week to complete a peer graded assignment which will help you complete a simplified version of the plan.

Average: 8 (1 vote)
Mar 27th 2017

How do consumers see your brand relative to your competitors? How should a new product be positioned when it’s launched? Which customer segments are most interested in our current offerings? For these questions and many others, surveys remain the tried and true method for gaining marketing insights.

Average: 10 (1 vote)
Mar 27th 2017

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera and has attracted over 100,000 Learners.

Average: 3.3 (10 votes)
Mar 27th 2017

Organizations large and small are inundated with data about consumer choices. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. This course gives you the tools to measure brand and customer assets, perform regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns.

Average: 6 (4 votes)
Mar 27th 2017

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

Average: 5.5 (2 votes)
Mar 27th 2017

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm.

Average: 5.4 (8 votes)
Mar 27th 2017

El estudio de mercado nos ayuda a identificar y definir oportunidades y problemas de mercado, para generar y evaluar estrategias de promoción y venta de los productos y/o servicios de tu empresa o idea de negocio, y a su vez mejorar la relación que existe entre la empresa y sus clientes, consumidores, proveedores, etc.

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Mar 27th 2017

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

Average: 10 (1 vote)
Mar 27th 2017

Pensar en el posicionamiento del producto o servicio es una tarea fundamental para desarrollar una estrategia de marketing exitosa. El posicionamiento es el corazón de cualquier estrategia de marketing, el núcleo que debes hacer bien. No importa si comienzas con una audiencia claramente definida o con una propuesta de valor diferencial, debes terminar con un posicionamiento claro sobre el que construiremos nuestro plan de marketing. El posicionamiento es el resultado de empezar con una propuesta de valor relevante para el segmento de mercado por el que hemos optado.

No votes yet
Mar 27th 2017

By taking this course you will be able to identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. You will be in the position to create an activity plan to bring your brand strategy to life (both externally towards consumers and internally to employees) and you will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology.

Average: 3.5 (32 votes)
Mar 27th 2017

Al finalizar este curso serás capaz de diseñar y ejecutar campañas para productos, servicios o iniciativas relacionadas con algún tema ambiental, así como también de crear propuestas de valor para cualquier producto o servicio con criterios de sostenibilidad ambiental, es decir, generando el mayor valor para la marca y el menor impacto posible en el entorno.

Average: 6 (1 vote)

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