This course is designed to take your services marketing knowledge to the next level.
The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion.
How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read?
In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer.
Have you ever wondered what qualities billionaire Warren Buffet, visionary Steve Jobs, or upcoming Jeff Bezos of Amazon.com all have in common? After you finish studying business practices in this course, you may discover that you have some of the same qualities as other successful entrepreneurs.
In this course we will learn about some of the many ways in which people behave in less than rational ways, and how we might overcome these problems.
The Business Management Major is designed to prepare students for a leadership role in today’s highly competitive, global business environment.
To earn the equivalent of a minor in Business Administration, you must complete four broad introductory-level courses and three upper-level elective courses.