Introduction to Social Media Marketing (Coursera)

By the end of this course, you will be able to:

• Understand the landscape of traditional, digital, and social media marketing

• Understand how to become certified as a Digital Marketing Associate

• Understand the major social media platforms, how they function, and what role they play in marketing

• Create SMART goals and identify KPIs

• Define your target audience and their customer journey

• Choose the right social media platforms and learn how to create social media policies

Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable.

Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Having a Facebook or Instagram account helps.

Course 1 of 5 in the Facebook Social Media Marketing.

Syllabus

WEEK 1

The Social Media Landscape

This week you'll get an introduction to the Facebook Social Media Marketing Professional Certificate program, then you'll dive into an introduction to marketing and social media marketing, learn about how businesses use social media and get a basic overview of the social media landscape.

WEEK 2

Social Media Platforms Overview

In week two, you'll learn the ins and outs of some of the major social media platforms as well as the differences between how individuals and businesses can and do use them.

WEEK 3

Goals and Planning for Success

In week three, you'll dig into two foundational skills for a marketer, defining SMART goals and key performance indicators. These are key components in building out a marketing campaign no matter what platform you operate on. At the end of the week you'll complete your first project and apply your learning to a real life scenario.

WEEK 4

Understand Your Audience

This week, you'll turn your focus to developing a target audience persona and a customer journey. This foundation to any marketing campaign builds off of what you learned last week on goals and key performance indicators. You'll end the week with a project in which you will build your own target audience persona and customer journey.

WEEK 5

Choose Your Social Media Channels

This week, we will wrap up the course with a focus on carefully selecting the appropriate social media platform based on your target audience and you’ll learn how to create and manage a social media policy.