Anke Audenaert

Anke is the CEO and Co-Founder of Aptly, an online education production company. Anke founded and led the School of Business at Udacity, where she developed their business focused programs and grew the school to over 17K paying students. Anke is also an Adjunct Professor of Marketing at UCLA Anderson School of Management. Previously Anke led the Market Research Team at Yahoo! and founded Jump-Time (now OpenX).

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Measure and Optimize Social Media Marketing Campaigns (Coursera)

This course provides you with the skills to optimize your social media marketing efforts. Learn to evaluate and interpret the results of your advertising campaigns. Learn how to assess advertising effectiveness through lift studies and optimize your campaigns with split testing. Understand how advertising effectiveness is measured across platforms [...]

Social Media Management (Coursera)

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content.

Land Your Next Role (Coursera)

May 13th 2024
Land Your Next Role (Coursera)
Course Auditing
Categories
Effort
Languages
Land Your Next Role will help job seekers find, prepare for, and land that next job. With practical guidance on how to showcase your skills, how to write a resume and cover letter, how to find job listings, how to decipher job descriptions, how to network, how to prepare [...]
May 13th 2024
Course Auditing
46.00 EUR

Advertising and E-commerce on TikTok (Coursera)

May 13th 2024
Advertising and E-commerce on TikTok (Coursera)
Course Auditing
Categories
Effort
Languages
This is the third course in the Marketing with TikTok specialization. In this course, you will explore different ways to advertise on TikTok and how to utilize each one. You will also learn strategies on how to use TikTok for E-commerce. You will discover the analytics platform that TikTok [...]
May 13th 2024
Course Auditing
74.00 EUR/month

Understanding TikTok and Its Users (Coursera)

May 13th 2024
Understanding TikTok and Its Users (Coursera)
Course Auditing
Categories
Effort
Languages
This is the first course in the Marketing with TikTok specialization. In this course, you will learn what TikTok is, who uses TikTok, and how people use this fun and unique platform. You will discover how to set up a personal account and learn all the best strategies for creating content.
May 13th 2024
Course Auditing
74.00 EUR/month

Marketing on TikTok (Coursera)

May 13th 2024
Marketing on TikTok (Coursera)
Course Auditing
Categories
Effort
Languages
This is the second course in the Marketing with TikTok specialization. In this course, you will dive into why and how businesses use TikTok for marketing. You will learn how to set up a business account and create a TikTok-specific marketing strategy that will build your brand, establish a [...]
May 13th 2024
Course Auditing
74.00 EUR/month

Data Analytics Methods for Marketing (Coursera)

May 13th 2024
Data Analytics Methods for Marketing (Coursera)
Course Auditing
Categories
Effort
Languages
This course explores common analytics methods used by marketers such as audience segmentation, clustering and marketing mix modeling. . You'll explore how to use linear regression for marketing planning and forecasting, and how to assess advertising effectiveness through experiments.

Marketing Analytics Foundation (Coursera)

May 13th 2024
Marketing Analytics Foundation (Coursera)
Course Auditing
Categories
Effort
Languages
This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing, the role data analysis plays in digital marketing and how data is collected and managed.

Marketing Analytics with Meta (Coursera)

May 6th 2024
Marketing Analytics with Meta (Coursera)
Course Auditing
Categories
Effort
Languages
This course explores Meta Marketing Analytics Tools. You'll learn how to create ads using Meta Ads Manager, utilize Meta experiments, optimize ads through A/B testing, integrate data from campaigns and perform an analysis to evaluate the results.

Introducción al marketing en redes sociales (Coursera)

May 6th 2024
Introducción al marketing en redes sociales (Coursera)
Course Auditing
Categories
Effort
Languages
En este curso, se sientan las bases del marketing en redes sociales. Descubrirás qué implica el marketing en redes sociales, incluida la historia y los diferentes canales de redes sociales que existen. Aprenderás cómo seleccionar un canal de redes sociales que se ajuste a tus necesidades, establecer objetivos y [...]