Consumer Behavior

Nossas boas-vindas ao Curso Marketing e a Jornada do Cliente. Neste curso, você aprenderá sobre os aspectos gerais que ajudam a organização a compreender a aplicabilidade de estratégias de marketing, com ênfase no ambiente digital, levando em consideração a jornada do cliente. Ao final deste curso, você será capaz [...]

This course embarks on the journey of understanding multicultural marketing's essentials. It elaborates on how culture influences consumer behavior and decision-making, and it explores the roles of multicultural consumer segments, generational and regional subcultures. The course imparts knowledge of various advertising strategies tailored for multicultural markets and discusses concepts [...]

Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas. [...]

Financial Marketing Psychology is about comprehending the nuances of human behaviour and howhumans behave to marketing stimuli, nudges and situations. Dealing with relatively intangible entities such as financial services is a challenge as consumers find financial services hard to evaluate.Understanding consumer psychology is relevant to strengthen customer [...]