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Branding for Differential Advantage with Jagdish Sheth (Coursera)

Apr 22nd 2024
Branding for Differential Advantage with Jagdish Sheth (Coursera)
Course Auditing
Coursera
University System of Georgia
Categories
Marketing & Communication
Business
Effort
Beginner
3 Weeks
1-4 Hours/Week
Languages
English
English
Branding for Differential Advantage with Jagdish Sheth (Coursera)
This course suggests how branding creates value for the product through standardization and quality assurance. Branding can also differentiate your product or offering compared to competitors. In marketing, it is the ultimate differential advantage. Branding also creates a value independent of the product or service you’re offering. It is [...]
Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
Branding
Brand
Global Branding
Coursera Plus
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Apr 22nd 2024
Course Auditing
Coursera
University System of Georgia
Marketing & Communication
Business
Beginner
3 Weeks
1-4 Hours/Week
74.00 EUR/month
English
English

Creating Global Brands with Jagdish Sheth (Coursera)

Apr 22nd 2024
Creating Global Brands with Jagdish Sheth (Coursera)
Course Auditing
Coursera
University System of Georgia
Categories
Marketing & Communication
Effort
Beginner
2 Weeks
1-4 Hours/Week
Languages
English
English
Creating Global Brands with Jagdish Sheth (Coursera)
It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart. Global brands need to transcend cultural differences as well as compliance across countries with respect to logo, color, and other [...]
Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
Branding
Brand
Global Branding
Business Strategy
Marketing
Brand Management
Brand Marketing
Coursera Plus
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Apr 22nd 2024
Course Auditing
Coursera
University System of Georgia
Marketing & Communication
Beginner
2 Weeks
1-4 Hours/Week
74.00 EUR/month
English
English

Global Marketing: Building Iconic Brands (Coursera)

Apr 22nd 2024
Global Marketing: Building Iconic Brands (Coursera)
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Categories
Management & Leadership
Effort
4 Weeks
1-4 Hours/Week
Languages
English
English
Global Marketing: Building Iconic Brands (Coursera)
Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new [...]
Global Marketing
Brand
Marketing
Brand Management
Strategic Planning
Coursera Plus
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Apr 22nd 2024
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Management & Leadership
4 Weeks
1-4 Hours/Week
49.00 EUR
English
English

Gestión de redes sociales (Coursera)

Apr 22nd 2024
Gestión de redes sociales (Coursera)
Course Auditing
Coursera
Facebook
Categories
Business
Marketing & Communication
Effort
Beginner
4 Weeks
1-4 Hours/Week
Languages
Spanish
Spanish
English
Gestión de redes sociales (Coursera)
Este curso te proporcionará habilidades de gestión y creación de contenido fundamentales. Aprenderás cómo crear publicaciones en redes sociales efectivas y una marca sólida que te ayude a crear una presencia en redes sociales. También aprenderás a establecer un proceso continuo para gestionar tu contenido. Esto incluye configurar un [...]
Marketing en redes sociales de Facebook Professional Certificate
Social Media
Social Networks
Content Management
Facebook
Instagram
Content Design
Brand
Brand Design
Online Presence
Coursera Plus
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Apr 22nd 2024
Course Auditing
Coursera
Facebook
Business
Marketing & Communication
Beginner
4 Weeks
1-4 Hours/Week
41.00 EUR/month
Spanish
Spanish
English

Fundamentos del Marketing (Coursera)

Apr 22nd 2024
Fundamentos del Marketing (Coursera)
Course Auditing
Coursera
Universidad de Palermo
Categories
Business
Marketing & Communication
Effort
Beginner
3 Weeks
1-4 Hours/Week
Languages
Spanish
Spanish
Fundamentos del Marketing (Coursera)
Este curso fue diseñado con el propósito de introducir a los alumnos al mundo del marketing, familiarizarlos con los conceptos y aspectos más relevantes del marketing como disciplina empresarial y permitirles relacionar y aplicar los conceptos aprendidos a situaciones reales de negocios referidas a productos, servicios y marcas. [...]
Administración de Empresas Specialization
Marketing
Value
Positioning
Consumer Behavior
Branding
Brand
Value Proposition
Coursera Plus
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Apr 22nd 2024
Course Auditing
Coursera
Universidad de Palermo
Business
Marketing & Communication
Beginner
3 Weeks
1-4 Hours/Week
42.00 EUR/month
Spanish
Spanish

Marketing estratégico: claves para competir con éxito (Coursera)

Apr 22nd 2024
Marketing estratégico: claves para competir con éxito (Coursera)
Course Auditing
Coursera
IESE Business School
Categories
Marketing & Communication
Effort
Beginner
4 Weeks
1-4 Hours/Week
Languages
Spanish
Spanish
Marketing estratégico: claves para competir con éxito (Coursera)
El papel del marketing difiere entre empresas y sectores. Además, la visión que los profesionales tienen del mismo depende del nivel jerárquico dentro de la organización, así como del bagaje profesional de cada uno. Quizá por ello, a menudo es mal entendido y reducido a un nivel táctico exclusivamente [...]
Claves de la Dirección de Empresas Specialization
Marketing Strategy
Marketing
Business Intelligence
Price
Brand
Promotion
Coursera Plus
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Apr 22nd 2024
Course Auditing
Coursera
IESE Business School
Marketing & Communication
Beginner
4 Weeks
1-4 Hours/Week
32.00 EUR/month
Spanish
Spanish

Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs (Coursera)

Apr 22nd 2024
Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs (Coursera)
Free Course
Coursera
Goldman Sachs
Categories
Business
Marketing & Communication
Effort
Mixed
1 Week
1-4 Hours/Week
Languages
Portuguese
Portuguese
Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs (Coursera)
Este curso online gratuito é um dos 10 cursos disponíveis na coleção 10,000 Women da Goldman Sachs, projetado para empreendedoras prontas para levar seus negócios para o próximo nível. Este curso lhe ajudará a desenvolver sua estratégia de marketing e construir sua marca à medida que sua empresa [...]
Marketing Research
Marketing Strategy
Marketing
Sales
Brand Identity
Management
Value Proposition
Brand
Entrepreneurship
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Apr 22nd 2024
Free Course
Coursera
Goldman Sachs
Business
Marketing & Communication
Mixed
1 Week
1-4 Hours/Week
Portuguese
Portuguese

Gestão de Marca & Crise de Imagem (Coursera)

Apr 22nd 2024
Gestão de Marca & Crise de Imagem (Coursera)
Course Auditing
Coursera
FIA Business School
Categories
Business
Marketing & Communication
Effort
Beginner
5-12 Weeks
1-4 Hours/Week
Languages
Portuguese
Portuguese
Gestão de Marca & Crise de Imagem (Coursera)
No mundo contemporâneo, "marca" é um dos ativos mais valorizados pelos mercados. Contudo, com o empoderamento da sociedade, as marcas ficaram mais frágeis e mais expostas. Nesse cenário, estar preparado para a gestão de crise de marca pode fazer a diferença entre a sobrevivência e a morte do negócio. [...]
Brand Management
Brand
Crisis Management
Communication
Marketing
Coursera Plus
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Apr 22nd 2024
Course Auditing
Coursera
FIA Business School
Business
Marketing & Communication
Beginner
5-12 Weeks
1-4 Hours/Week
24.00 EUR
Portuguese
Portuguese

Gerenciamento de mídias sociais (Coursera)

Apr 22nd 2024
Gerenciamento de mídias sociais (Coursera)
Course Auditing
Coursera
Facebook
Categories
Business
Marketing & Communication
Effort
Beginner
4 Weeks
1-4 Hours/Week
Languages
Portuguese
Portuguese
English
Gerenciamento de mídias sociais (Coursera)
Este curso oferece as habilidades essenciais de criação e gerenciamento de conteúdo. Você aprenderá a criar publicações eficazes nas redes sociais, além de uma marca forte para ajudá-lo a construir uma presença nas mídias sociais. Você também aprenderá a estabelecer um processo contínuo para gerenciar conteúdo. Isso inclui definir [...]
Marketing de Mídias Sociais do Facebook Professional Certificate
Social Media
Social Media Marketing
Brand
Content Management
Marketing
Coursera Plus
View more details
Apr 22nd 2024
Course Auditing
Coursera
Facebook
Business
Marketing & Communication
Beginner
4 Weeks
1-4 Hours/Week
41.00 EUR/month
Portuguese
Portuguese
English

Global Impact: Cultural Psychology (Coursera)

Apr 22nd 2024
Global Impact: Cultural Psychology (Coursera)
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Categories
Management & Leadership
Business
Effort
Mixed
4 Weeks
1-4 Hours/Week
Languages
English
Arabic
Chinese
English
French
German
Italian
Korean
Portuguese
Russian
Spanish
Turkish
Vietnamese
Global Impact: Cultural Psychology (Coursera)
Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also growing culturally diverse. This course enables students to understand how globalization changes consumers at a psychological level, and provides tools for imbuing brands with cultural meanings—creating [...]
Global Challenges in Business Specialization
Cultural Psychology
Globalization
Brand
Coursera Plus
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Apr 22nd 2024
Course Auditing
Coursera
University of Illinois at Urbana-Champaign
Management & Leadership
Business
Mixed
4 Weeks
1-4 Hours/Week
41.00 EUR/month
English
Arabic
Chinese
English
French
German
Italian
Korean
Portuguese
Russian
Spanish
Turkish
Vietnamese