Value

In Value, you will explore the most powerful generator of value in the world – ideas. Ideas are the engines of productivity, both in the private and public sectors. You will learn about the universal frameworks that determine how ideas and money interact, leading to the allocation of financial [...]

In this 2-hour long project-based course, you will create a Value versus Complexity Matrix in Google Sheets and learn how to interpret the outcomes to prioritize product features. In the process, you will review the basics of this prioritization framework as well as Google Sheets functionality such as lookup [...]

Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions. Marketing research is crucial to marketing managers, as it helps answer crucial marketing questions using data. In this course, we introduce quantitative marketing research techniques in conjunction with [...]