Interest in meditation, mindfulness, and contemplation has grown exponentially in recent years. Rather than being seen as mystical practices from ancient Buddhism or esoteric philosophy, they are increasingly seen as technologies rooted in evidence from psychology and neuroscience. Mindfulness has become the basis for numerous therapeutic interventions, both as a treatment in healthcare and as a means of enhancing well-being and happiness. For millions around the world, mindfulness has become a life-style choice, enhancing and enriching everyday experience. Mindfulness is big business.