Sarah Underwood

Director of the Centre for Enterprise and Entrepreneurship Studies.
Qualifications:
Fellow (Higher Education Academy)
PhD (University of Leeds)
BSc Hons (University of Bristol)
Experience:
2014-present: Associate Professor of Enterprise, Leeds Enterprise Centre
2013-2014: Director of Undergraduate Studies, Faculty of Business (0.5 FTE role)
2010-2014: Lecturer in Enterprise, Leeds Enterprise Centre
2008-2010: Enterprise Teaching Fellow, WRCETLE Enterprise, University of Leeds
Dr Sarah Underwood is currently the Deputy Director of the Leeds Enterprise Centre and an Associate Professor of Enterprise.
Since joining the University of Leeds, Sarah has developed a range of enterprise-related modules and activities for all undergraduates and more specifically for medical and healthcare students. She has established the new discipline of social enterprise at the university and launched many new elective modules as well as an MSc in Enterprise.
Sarah has also developed and implemented a number of teaching innovations within the Leeds curriculum, including the Year in Enterprise and the Social Innovation Zone. Sarah is a Fellow of the Higher Education Academy and was awarded a full University Student Education Fellowship in 2012 in recognition of her scholarly work.
In 2013, Sarah was elected to the board of Enterprise Educators UK.
More info here.

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Starting a Business 3: Customers and Competitors (FutureLearn)

Apr 22nd 2024
Starting a Business 3: Customers and Competitors (FutureLearn)
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Find out how understanding and targeting your market can help your business stand out from the crowd. To run a successful business you need to understand who your customers are and importantly, how you are going to reach them.