Nina Löfberg

Nina Löfberg is a Ph D student in business administration, with a special interest in servitization.
She studies how manufacturing firms work with services, the development of new services, and how the organization could become more service-oriented. For a company with a long tradition of manufacturing, there are several challenges associated with offering services. As the services become more advanced, new business models and a change of mind sets within the organization is needed.
Nina is a member of the Swedish research school Management and Information Technology.
More info here.

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Making Sense of Service Logic (KAU)

No sessions available
Making Sense of Service Logic (KAU)
Free Course
KAU
Karlstad Business School
Categories
Management & Leadership
Marketing & Communication
Effort
5-12 Weeks
1-4 Hours/Week
Languages
English
Making Sense of Service Logic (KAU)
When competition from low-cost countries is increasing, many companies choose to invest in services. For companies that are used to only selling physical products this service effort has resulted in a series of challenges. To offer advanced services, a completely different mindset is required than what many companies are [...]
Service Innovation
Service Logic
Servitization
Customer Experience
View more details
No sessions available
Free Course
KAU
Karlstad Business School
Management & Leadership
Marketing & Communication
5-12 Weeks
1-4 Hours/Week
English