Bindu K Nambiar

Dr. Bindu K. Nambiar currently serves as Faculty (Marketing) at SBIs Apex Training Institute, State Bank Institute of Commercial Banking, Hyderabad. Prior to that, she was an Associate Professor of Marketing in a Business School. She graduated with a University Rank (2001) in MBA (Marketing), and has a combination of corporate and academic experience.
After more than a decade of management teaching and consulting, her passion for academics led her to be granted Certified Management Teacher in Marketing from All India Management Association. She was awarded PhD in Management studies after her extensive research in developing a model for effective CRM Implementation.

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Fundamentals of Customer Centricity (edX)

Self Paced
Fundamentals of Customer Centricity (edX)
Course Auditing
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De-code the practice of a customer-centric approach to achieve service excellence, sustainable customer delight and positive advocacy. Customer-centricity is an approach to doing business that focuses on providing a positive customer experience both at the point of sale and after the sale in order to drive profit and gain [...]

Relationship Marketing Strategy for Financial Services (edX)

Comprehend the key principles of relationship marketing for financial services. Learn to create, practice and sustain excellent relationship with clients. Marketing now is less about the Product or Service and more about the value it creates for the Customers. Ergo, it is imperative for Financial Services’ professionals to move [...]

Introduction to Sensory Marketing Strategy (edX)

Understanding the meaning and concept of Sensory Marketing. Discover the application of Sensory Marketing as a marketing strategy. Discern how a sensory marketing strategy can be createdfor delivering a unique multisensory customer experience.

Introduction to Behavioural Finance (edX)

Self Paced
Introduction to Behavioural Finance (edX)
Course Auditing
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Behavioural Finance is not just another branch of finance. It is the study of the influence of psychology on the behavior of human beings in their financial decision-making. It helps us in studying its subsequent effects on the financial markets. It highlights the fact that human beings are not [...]

Influence Essentials for Leadership and Marketing (edX)

Self Paced
Influence Essentials for Leadership and Marketing (edX)
Course Auditing
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Discover ‘Influence’– the attribute that can affect emotions and sway individual or group actions. Recognize the subtleties of this attribute and develop the skill to use this understanding to manage people and market to people. Influence plays an important role in nurturing human thoughts, ideas, and concepts. As children, [...]