FutureLearn

Transformation digitale des services et des entreprises (FutureLearn)

Offered by Grenoble Ecole de Management,
Transformation digitale des services et des entreprises (FutureLearn)

Comment fait-on ? Comment ancre-t-on cette transformation dans la culture, dans l’organisation de l’entreprise ? L’objectif de ce Mooc est de comprendre en quoi consiste la transformation digitale et comment elle impacte les fonctions et les métiers de l’entreprise.

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En suivant ce cours :

  • Vous aurez une vision d’ensemble des outils et méthodes qui permettent, au-delà des aspects purement techniques, d’initier une transformation digitale autour de votre offre de service.
  • Vous aurez une idée des nouveaux métiers, rôles et responsabilités provoqués par la transformation digitale des services et des entreprises
  • Vous saurez établir une stratégie digitale et des business models concernant votre offre de services digitalisés
  • Vous saurez appréhender l’évolution du Marketing impactée par le digital
  • Vous saurez industrialiser vos services en y intégrant les aspects digitaux et humains
  • Vous saurez comprendre les bons et mauvais côtés de la transformation digitale en restant critique et soucieux des équilibres humains et techniques, propres à la fourniture de service
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