Mooc.house

Smart Service Welt (mooc house)

Offered by acatech,

Mit Industrie 4.0 wurde der Schritt in Deutschland unternommen, die digitale Transformation in der Produktion voranzutreiben. Aktivitäten im Bereich der Industrie 4.0 sind jedoch nicht ausreichend, um die branchenübergreifende und service-orientierte Digitalisierung von Wertschöpfungsketten zu beschleunigen. Unsere Gesellschaft produziert bereits heute gigantische Datenmengen, die für innovative Produkte und Dienstleistungen genutzt werden können. Individualisierte Smart Services, die aus den Daten eines Produktes generiert werden, werden dabei oft wichtiger als das Produkt selbst. Sie tragen dazu bei, neue Geschäftsmodelle zu entwickeln, Ressourcen zu schonen, Arbeitsplätze zu schaffen und dabei die Wettbewerbsfähigkeit Deutschlands zu sichern.

In insgesamt 4 Kurswochen führen herausragende Vertreter aus Wirtschaft und Wissenschaft Sie durch die Smart Service Welt und liefern Ihnen branchenübergreifendes Orientierungswissen zur Digitalisierung von Geschäftsmodellen. Neben einer Einführung in das Thema werden Ihnen die technologischen Wegbereiter erläutert, sowie Smart Service Geschäftsmodelle und deren Auswirkung auf die Unternehmensorganisation. In der letzten Kurswoche erhalten Sie schließlich einen Einblick in Best Practices der Smart Service Welt in verschiedenen Branchen.
Dieser Kurs entstand im Rahmen des Projektes Digitale Serviceplattformen des Bundesministerium für Wirtschaft und Energie.

Einführung

Einführung in die Smart Service Welt – Prof. Dr. Henning Kagermann (acatech) und Frank Riemensperger (Accenture)

Woche 1 - Smart Services und Geschäftsmodellinnovationen
Einführung in Woche 1 – Frank Riemensperger (Accenture) und Dr. Helmuth Ludwig (Siemens)
Überblick über die Smart Service Welt – Frank Riemensperger (Accenture)
Digitale Geschäftsmodelle in der Smart Service Welt – Prof. Dr. Rudolf Müller (BISS Institute Maastricht University)
Geschäftsmodellinnovation - Dr. Helmuth Ludwig und Matthias Köhler (Siemens)
Digitaler Kundenservice – Martin Welt (Media Markt Saturn)
Smart Services für den Mittelstand – Prof. Dr. Thomas Bauernhansl (Fraunhofer IPA), Prof, Dr. Matthias Mehrtens (Kärcher) und Michael Nilles (Schindler)
Ökosystem-Innovation (Exkurs) – Dr. Markus Pertlwieser (Deutsche Bank)

Woche 2 - Technologische Wegbereiter für die Smart Service Welt
Einführung in Woche 2 – Bernd Leukert (SAP) und Prof. Dr. Wolfgang Wahlster (DFKI)
Digital Innovation System – Dr. Hans Jörg Stotz (SAP)
Personalisierung von Smart Services – Prof. Dr. Anthony Jameson (DFKI)
Smart Service Software Platform & Ecosystem – Ulrich Ahle (FIWARE)
Industrie 4.0 / Maschinenbau Plattform – Dr. Marco Link (Adomos)
Künstliche Intelligenz – Prof. Dr. Wolfgang Wahlster (DFKI)
Entscheidungsunterstützung in Smart Services – Prof. Dr. Anthony Jameson (DFKI/Chusable)

Woche 3 - Smart Services, Management und Unternehmensorganisation
Einführung in Woche 3 – Prof. Dr. Katja Windt (Jacobs University Bremen)
Unternehmen im digitalen Ökosystem – Prof. Dr. Katja Windt (Jacobs University Bremen)
Unternehmen im digitalen Ökosystem (II) – Reinhold Groß (Trumpf)
Smart Services und Unternehmeskultur – N.N.
Culture eats strategy for breakfast (Exkurs) – Dirk Hoke (Airbus)
Smart Services und die Zukunft der Arbeit – Jürgen Kerner (IG-Metall)
Smart Services und Qualifikation – Prof. Dr. Gesche Joost (Universität der Künste Berlin)

Woche 4 - Smart Services Best Practices
Einführung in Woche 1 – Prof. Dr. Henning Kagermann (acatech) und Dr. Alexander Tettenborn (BMWi)
Energie – Dr. Olfa Heil (Hitachi)
Mobilität und Logistik – Michael Bültmann (HERE)
Smart Home – Martin Kaiser (Hager Service)
Gesundheit und Pharma – Dr. Werner Eberhardt (SAP Health)
Retail (oder) Energie – Martin Becker (Siemens)
Finance und Insurance – Christof Reinert (Munich Re)
Mobilität und Logistik – Dr. Daniela Gerd Tom Markotten (moovel Group)
Telekommunikation – Dr. Ferri Abolhassan (Telekom)

Go to Class

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