Jan 16th 2017

Business Strategy (Coursera)

Taught by:

In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).

• Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance

• Knowledge of strategic management tools and frameworks, and apply them to real business contexts Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan

• How to think like a CEO, entrepreneur, or general manager.

Business Strategy is course 5 of 7 in the Strategic Leadership and Management Specialization.

Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy. Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses. This Specialization is part of the University of Illinois iMBA Program. The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners. Each course in this Specialization also fulfills a portion of the requirements for a University of Illinois course that can earn you college credit!