Effective public relations skills are essential to so much of the success in private and public spheres. Public relations efforts address how we wish to present ourselves to others and how to deal with the perceptions of who others believe we are. Public relations tactics are useful for large international corporate projects, or something as personal as networking for your own career advancement.
If you are taking this course as part of a communications major, you may well find most every other course in the program is based on addressing how we relate to others. The field of public relations takes the theories of human interaction and applies these theories for real-life results.
This course will help prepare you to conduct public relations suitable for small start-up businesses, international companies, political campaigns, social programs, personal development, and other outreach projects. There are many tools useful to effective public relations. As we review the components of a public relations campaign, you will learn how to prepare the key materials that will help you get the job done. You will examine what has worked for others, as you craft your own form and style. You may develop your own public relations portfolio including news releases, pitch letters, biographies, position papers, crisis communications, and other tools of a strategic public relations kit. You will accomplish this by referring to diverse resources and examining extensive materials from successful practitioners in the field.
Upon successful completion of this course, the student will be able to:
- Knowledgably discuss the origins, purpose, and methods of effective public relations.
- Conduct related research and prepare a comprehensive public relations plan.
- Craft a range of communications that serve target audiences in commercial and social campaigns.
- Select suitable outlets and proper message format for media relations.
- Apply ethical principles to effective public relations practice.
- Develop messages using themes and images that connect with a multicultural audience in local and global campaigns.
- Identify resources for professional networking and job opportunities in public relations.
More info: http://www.saylor.org/courses/comm411/