By the end of this course, you’ll know how to test, validate and prototype your idea, and also whether or not you fit the profile of an entrepreneur! You’ll also be ready to move on to the next phase of entrepreneurship in Entrepreneurship 2: Launching the Start-Up.
Entrepreneurship 1: Developing the Opportunity is course 1 of 5 in the Entrepreneurship Specialization.
Wharton's Entrepreneurship Specialization covers the conception, design, organization, and management of new enterprises. This four-course series is designed to take the you from opportunity identification through launch, growth, financing and profitability. With guidance from Wharton's top professors, along with insights from current Wharton start-up founders and financiers, you'll develop an entrepreneurial mindset and hone the skills you need to develop a new enterprise with potential for growth and funding, or to identify and pursue opportunities for growth within an existing organization.
Week 1 - Introduction and Course Materials
Week 2 - Module 2: Opportunity Analysis
Week 3 - Module 3: Markets, Need-Finding and Planning
Week 4 - Module 4: Pitching, Testing, and Prototyping