Lori Rosenkopf

Lori Rosenkopf is the Vice Dean and Director of Wharton's Undergraduate Division and the Simon and Midge Palley Professor at the Wharton School of the University of Pennsylvania. She earned her B.S. and M.S. in Operations Research from Cornell University and Stanford University respectively. Lori also worked as a systems engineer for Eastman Kodak and AT&T Bell Laboratories before earning her Ph.D. in Management of Organizations from Columbia University. Since joining the faculty in 1993, Lori has taught courses for undergraduates, MBAs, doctoral students, and executive education participants, receiving the Hauck Award for distinguished teaching in the undergraduate program. She has served as a Senior Editor for the journal Organization Science and as a consultant for the National Academy of Sciences, and she has been elected as the Chair of the Technology and Innovation Management Division of the Academy of Management and also a member of the Macro-Organizational Behavior Society. Lori’s research examines technological communities and social networks across several high-tech industries. She analyzes how and when knowledge may flow between technical professionals and between firms, mapping these flows in order to estimate which people, firms, and technologies are more likely to succeed. This research has been published in leading journals including Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, and Strategic Management Journal.

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Entrepreneurship 2: Launching your Start-Up (Coursera)

Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of a creating a start-up, Entrepreneurship 2: [...]

Entrepreneurship 4: Financing and Profitability (Coursera)

Start-ups can benefit from a wide variety of financing options on the path to profitability, but how do you know which one to choose? This course explores different financing models, including bootstrapping, organic growth, debt and risk capital, and also provides a clear overview of equity financing including the [...]

Entrepreneurship 3: Growth Strategies (Coursera)

Start-ups are designed to grow quickly, but successful start-ups grow smart. This course is designed to provide you with an understanding of the essential elements of successful scaling, including an overview of demand generation, customer acquisition, adoption, diffusion and forecasting demand. You’ll also learn how to market effectively using [...]

Entrepreneurship 1: Developing the Opportunity (Coursera)

How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship [...]