Design Thinking: Ideas to Action (Coursera)

Design Thinking: Ideas to Action (Coursera)
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Design Thinking: Ideas to Action (Coursera)
Welcome, designers! In this course, developed at the Darden School of Business at the University of Virginia, you will carry on the design thinking process begun in our Insights to Inspiration course, beginning with the eighth step in our 14-Step process, bringing the ideas you developed in our Insights to Inspiration course to action. We start this course by asking, “What if?” We’ll use brainstorming in a new and creative way to generate solutions to your challenge, and then learn to take those raw ideas and synthesize them into important concepts. By asking, “What wows?” and “What works?” you will learn to move from ideation to experimentation.

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Throughout this journey, you will gather critical skills that will enable you to turn your ideas into action that can have a profound impact on you and your organization.


Course 2 of 4 in the Design Thinking Specialization.


What You Will Learn

How to turn insights gathered during the design thinking process into action

How to generate solutions and turn ideas into key concepts

How to move from ideation to experimentation


Syllabus


WEEK 1

What If?

Welcome to the course! In this first week, we will continue our 14-Step process with Steps 8 and 9, in which you will brainstorm ideas and develop concepts related to your chosen project.


WEEK 2

What Wows?

Welcome to Week 2! This week we move from hypothesis generation to hypothesis testing and from idea generation to idea evaluation.


WEEK 3

What Wows to What Works

In Week 3 we transition from "What Wows?" to "What Works?". We will focus on Step 12 and Step 13 of your design process.


WEEK 4

What Works

In Week 4 you will push further into the design and execution of in-market experiments.


WEEK 5

What's Next?

It's hard to believe, but we've reached Step 15, the last step we have for you! In Step 15, we discuss what's next. Then we will wrap up our time together with some final thoughts on measuring the impact of design thinking.



MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
74.00 EUR/month
No prior experience needed to participate in and benefit from this course.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.