Oct 17th 2016

Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship (Coursera)

Taught by:

This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.

Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:

* Identify and analyze entrepreneurial opportunities;

* Enhance your entrepreneurial mindset;

* Improve your strategic decision-making; and

* Build innovative business models.

Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at

Course 1 of 4 in the Entrepreneurship: Launching an Innovative Business Specialization.


Week 1: Introduction to Innovation and Entrepreneurship

Week 2: Entrepreneurial Mindset, Motivations, and Behaviors

Week 3: Industry Understanding

Week 4: Customer Understanding and Business Modeling