Using proven content, methods, and models for new venture opportunity assessment and analysis, you will learn how to:
* Identify and analyze entrepreneurial opportunities;
* Enhance your entrepreneurial mindset;
* Improve your strategic decision-making; and
* Build innovative business models.
Our goal is to demystify the startup process, and to help you build the skills to identify and act on innovative opportunities now, and in the future.
With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative, 100% online program. Learn more at http://mte.umd.edu/landing.
Course 1 of 4 in the Entrepreneurship: Launching an Innovative Business Specialization.
Week 1: Introduction to Innovation and Entrepreneurship
Week 2: Entrepreneurial Mindset, Motivations, and Behaviors
Week 3: Industry Understanding
Week 4: Customer Understanding and Business Modeling