Create Compelling Business Cases (Coursera)

Create Compelling Business Cases (Coursera)

In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

To be successful in this course, you'll need high-school equivalent writing, reading, and math skills. Some spreadsheet familiarity will also be helpful.
By the end of this course, you’ll be able to:
• develop a clear and compelling narrative for a business case
• identify the key elements of a business case
• perform basics of financial analysis, including the concepts of ROI and payback period
• demonstrate an understanding of risk assessment and management
• explain the importance of ethical considerations in developing a business case

Syllabus

Developing a Business Case Study
Module 1
In this one-week course, we’ll focus on the 5 most crucial elements of a business case, including what is a business case and how it is used to make investment decisions. Whether you are a student or a professional, this course will give you the fundamentals you need, from defining the problem to gathering data and performing a financial analysis.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

International Organizations Management (Coursera) Coursera
University of Geneva

International Organizations Management (Coursera)

This course provides an introduction to International Organizations and the United Nations, and explores how business and management tools can be applied in these settings to achieve better, more effective results. With a focus on cross-sector partnerships in a changing world, the course offers you insights into the inner workings of international organizations and the challenges they face today.

Sep 7th 2026
5-12 Weeks
Pensamiento de diseño para la innovación (Coursera) Coursera
University of Virginia

Pensamiento de diseño para la innovación (Coursera)

Hoy en día la innovación es el negocio de todos. Ya sea un gerente en una corporación global, un emprendedor que está comenzando, que esté en un puesto gubernamental o un maestro en una escuela primaria, se espera que todos se vuelvan austeros, para hacerlo mejor con menos. Y ese es el motivo por el que todos necesitamos el pensamiento de diseño.

Sep 7th 2026
5-12 Weeks
Business Implications of AI: A Nano-course (Coursera) Coursera
EIT Digital

Business Implications of AI: A Nano-course (Coursera)

In this course you will learn what Artificial Intelligence is, from a leaders point of view. How shall we, as leaders, understand it from a corporate strategy point of view? What is it and how can it be used? What are the crucial strategic decisions we have to make, and how to make them? What consequences can we expect if we decide on doing AI-projects and what kind of competences do we need? Where shall we start, and what could be a good second as well as third step? What implications for the organization can we expect? These are the questions answered in this course.

Sep 7th 2026
4 Weeks
Corporate Sustainability. Understanding and Seizing the Strategic Opportunity (Coursera) Coursera
Università Bocconi

Corporate Sustainability. Understanding and Seizing the Strategic Opportunity (Coursera)

In this course, thought leaders in a wide variety of management and economics fields illustrate how to assess and seize the opportunities offered by these global emergencies. They will offer new ways to understand the purpose and the logic of success of the business enterprise in this new context, providing ideas and examples on how to manage the transition process to realize the value creation potential from corporate sustainability for all involved stakeholders.

Sep 7th 2026
5-12 Weeks
La Solución del Conflicto Ético (Coursera) Coursera
Universidad Nacional Autónoma de México

La Solución del Conflicto Ético (Coursera)

En este curso los participantes lograrán identificar y tomar decisiones sobre casos clínicos con conflictos éticos en el área de la salud por medio de la aplicación del razonamiento ético desde una perspectiva universal y considerando los aspectos médicos y éticos, el marco jurídico y la decisión ética.

Sep 7th 2026
5-12 Weeks
FinTech Law and Policy (Coursera) Coursera
Duke University

FinTech Law and Policy (Coursera)

Being a successful FinTech firm requires more than just great technology; it also requires an understanding of the laws and regulations applicable to your business. This course will provide you with that understanding. You will learn about the critical legal, regulatory, and policy issues associated with cryptocurrencies, initial coin offerings, online lending, new payments and wealth management technologies, and financial account aggregators.

Sep 7th 2026
5-12 Weeks
Ethical Social Media (Coursera) Coursera
The University of Sydney

Ethical Social Media (Coursera)

Social media connects us across space and time, allowing us to find like-minded communities and participate creatively in public life as never before. We may often use social media without thinking much about the possible consequences. But there is a shadow side associated with social media use, which takes the form of hate speech, increased surveillance, lack of anonymity and questionable use of our data. What do we need to know to use social media spaces effectively, in a way that is safe and productive for all?

Sep 7th 2026
5-12 Weeks
Introducción a la Gestión de Operaciones (Coursera) Coursera
Wharton School of the University of Pennsylvania

Introducción a la Gestión de Operaciones (Coursera)

Aprende a analizar y a mejorar los procesos empresariales en servicios o en la industria. Aprende cómo incrementar la productividad y a ofrecer niveles de calidad mayores. Después de que finalices con éxito este curso, podrás aplicar estas habilidades en un reto empresarial del mundo real como parte de la Programa Especializado de Fundamentos Empresariales de Wharton.

Sep 7th 2026
4 Weeks
Fundamentals of Social Media Advertising (Coursera) Coursera
Facebook

Fundamentals of Social Media Advertising (Coursera)

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief, and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.

Sep 14th 2026
5-12 Weeks
The hidden value - Lean in manufacturing and services (Coursera) Coursera
École des Ponts ParisTech,Boston Consulting Group - BCG

The hidden value - Lean in manufacturing and services (Coursera)

Lean is a powerful methodology that enables managers and employees to shift their mindset and helps companies to keep their business sustainable by creating competitive advantage. Today, in an increasingly complex and dynamic world, where companies struggle to maintain competitive advantage, Lean is more important than ever. This course combines the experience of many senior experts and practitioners from the Boston Consulting Group and École des Ponts, and brings perspectives on Lean in manufacturing and services. It offers strong topic foundation as well as deep practical insights into the art of continuous improvement.

Sep 7th 2026
4 Weeks
Legal Tech & Startups (Coursera) Coursera
IE Business School

Legal Tech & Startups (Coursera)

LegalTech is the reaction to the disruption that technology is having across all sectors of the economy. Considering that the legal sector is one of the most resistant to change, due to its conservative nature, we can see just how different the future will be. In this course, IE professor Marti Manent will guide you through the essential stages of this disruption in technology, giving you the key tools and ideas to consider when starting your online business.

Sep 7th 2026
4 Weeks