STARTS

Dec 12th 2016

Business English for Cross-cultural Communication (Coursera)

This course aims to prepare you for working in an cross-cultural Business setting. We'll learn about common cross-cultural theories and how they are relevant to everyday business practices in a globalised world. By combining all of your vocabulary, reading, speaking, and writing skills that you acquired in the previous three courses, you will learn how language plays an important role in cross-cultural communication.

You will also enhance your cross-cultural understanding and will be able to use vocabulary, tone and style, and spoken and written communication skills within a cross-cultural Business context. Skills learned in this course help prepare you to deliver the professional business presentation in the Capstone project.

After completing this course, you will be able to:

- identify possible cross-cultural issues and misunderstandings in communication

- apply strategies to overcome possible cross-cultural issues and misunderstandings in communication

- produce documents with an appropriate style for business communication purposes within a cross-cultural situation

- deliver a speech with an appropriate style for business communication purposes within a cross-cultural situation


Business English for Cross-cultural Communication is course 4 of 5 in the Business English for Non-Native Speakers Specialization.

This Specialization will introduce non-native speakers of English to methods for developing English language and communication skills for the workplace, doing business, cross-cultural understanding, and business case study analysis. You'll apply these skills in the final Capstone Project by analysing a current business case study and providing recommendations to a target audience in both presentation and written formats.