Complete Guide To Link Building: Building High-Quality Backlinks for SEO (FutureLearn)

Learn how to find and build high-quality links to improve your rankings
Backlinks are one of the biggest ranking signals in Google’s algorithm and one of the biggest off-page SEO factors. Understanding why backlinks are important along with how to build high-quality backlinks enables a business to gain an advantage against their competitors.
On this course, you’ll learn exactly what backlinks are and why they’re valuable for businesses that want to increase their organic rankings, traffic, and sales.

Explore different types of link building strategies
You’ll learn the latest link building techniques and find out how to build powerful backlinks that will help your website move up in Google’s website ranking system to rank on the first page.

Monitor and analyse your own backlink profile
You’ll build the skills you need to find and analyse the backlinks that your website already has. These tools and techniques will help you to build the most powerful link profile you can while keeping your website safe.
The course will also build your knowledge of anchor text, as you learn what its value is in practice and how it impacts your backlink profile and effectiveness.

Access in-depth SEO training with ClickSlice founder, Joshua George
This course is created and led by the owner and founder of ClickSlice, a leading UK SEO agency.
Moving beyond beginner’s SEO, under Joshua’s expert guidance you’ll advance your skills and understanding of SEO with a leader in the field, and dig deeper into the crucial role link building plays within SEO.

What topics will you cover?

• What are backlinks and why are they important
• What is anchor text and why is it important
• How to find out what backlinks your website already has
• How to build powerful backlinks that rank websites

Learning on this course
You can take this self-guided course and learn at your own pace. On every step of the course you can meet other learners, share your ideas and join in with active discussions in the comments.

What will you achieve?
By the end of the course, you‘ll be able to...

• your understanding of why backlinks are important in Googles algorithm
• your understanding of what anchor text is and why its important
• how to check what backlinks a website has
• how to build high quality backlinks that rank websites onto googles first page

Who is the course for?
This course is designed for anyone with a basic understanding of SEO who would like to develop their understanding of how backlinks work and how to build backlinks themselves.