Business Strategy from Wharton: Competitive Advantage (edX)

Business Strategy from Wharton: Competitive Advantage (edX)
Course Auditing
Categories
Effort
Certification
Languages
Familiarity with basic business concepts. This is a graduate level course
Misc

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Business Strategy from Wharton: Competitive Advantage (edX)
Learn how to develop and execute strategies to gain competitive advantage and improve your position in the marketplace. Maintaining a competitive advantage takes more than great timing or a single solution. Sustainable advantage requires a well-designed and well-executed strategy. This course was created to give you the tools and frameworks you need to develop and execute a successful strategy.

Class Deals by MOOC List - Click here and see edX's Active Discounts, Deals, and Promo Codes.

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

You’ll learn how to evaluate your own strategy, as well as how to locate sources of potential competitive advantage from a perspective that encompasses the internal, external, and dynamic fit of your strategy. You’ll also learn how to enhance your ability to assess the strategic impact of the moves of your competitors and how to maintain competitive advantage, understand the general drivers that create and sustain competitive advantage, and how to identify organizational barriers to change.




By the end of this course, you’ll be able to assess and redesign your current strategy and develop plans for effective implementation to give your firm a competitive advantage.

This course is part of the Strategic Management Professional Certificate. .


What you'll learn

- Evaluate your strategic environment in the present and the future

- Identify the differences between organizational effectiveness and strategic positioning

- Map core and supporting activities of your firm and how they interact with each other

- Locate organizational barriers to strategy implementation and organizational change

- Engage in a strategic planning process that works


Syllabus


Module 1: Analyze your firm’s internal fit

- What is strategy?

- The difference between organizational effectiveness and strategy

- The importance of tradeoffs

- The value chain

- Interactions among strategic choices

- Mapping your firm’s activity system


Module 2: Analyze your firm’s external fit

- The concept of “value”

- Industry analysis

- Willingness-to-pay and cost drivers for different customer segments

- Your value proposition

- Strategic Positioning


Module 3: Maintaining your firm’s dynamic fit

- The origins of your firm’s strategy

- Drivers of strategy evolution

- Barriers to organizational change (perception, knowledge, motivation, and coordination challenges)

- Disruptive technological changes


Module 4: Creating new strategies and initiatives

- Creating new strategic possibilities

- Identifying conditions for success for each possibility

- Designing empirical tests

- Selecting strategic possibilities

- Important shifts in mindsets



0
No votes yet

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Course Auditing
163.00 EUR
Familiarity with basic business concepts. This is a graduate level course

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.