Strategic Management Professional Certificate

What you will learn:
- How to identify and define the competitive advantages of your business
- How to refine your strategy to maximize your competitive advantage and drive profits
- How to leverage the four connected strategies to create continuous relationships with customers
- How to move beyond traditional modes of customer interaction to create a fundamentally new business model
- How to create a portfolio of connected strategies to respond to different customer segments
- How to achieve sustainable competitive advantage in today’s business environment

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Introduction to Connected Strategy (edX)

Technology has caused firms to fundamentally change their strategy to connect with their customers in new and different ways. In this course, we explore the impact of connected strategies as well as business opportunities associated with those strategies. In this course, you’ll learn how technology has enabled firms to [...]
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Strategic Management Capstone (edX)

Apply the knowledge you learned from the Introduction to Connected Strategy course in this comprehensive workshop that will help you create new connected strategies for your organization. Welcome to the Strategic Management Capstone Project! This course was designed to bring you the resources and tools you need to envision, [...]
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Business Strategy from Wharton: Competitive Advantage (edX)

Learn how to develop and execute strategies to gain competitive advantage and improve your position in the marketplace. Maintaining a competitive advantage takes more than great timing or a single solution. Sustainable advantage requires a well-designed and well-executed strategy. This course was created to give you the tools and [...]
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