FutureLearn
Explore the fascinating world of brands and brand management with 'The Secret Power of Brands' course on FutureLearn. Uncover the strategies that make iconic brands like Apple, McDonald's, and Google so powerful and influential. This course will equip you with the knowledge to understand and harness the power of branding in today’s market.
Coursera
Embark on a journey into the world of international marketing with this beginner-friendly course from Coursera. Gain insights into cross-country and cross-industry innovation strategies that can help businesses expand and thrive in global markets. This introductory program breaks down complex concepts to provide a solid foundation for those new to international marketing.
Coursera
Este curso te guía a través del proceso integral de gestión de marca y producto. Aprenderás a identificar las necesidades críticas para desarrollar estrategias que no solo sean efectivas en el corto plazo, sino también que generen valor duradero. Desglosaremos cómo crear un plan detallado para implementar tu estrategia tanto interna como externamente.
Coursera
Explore the essential principles and practices of compliance in this insightful online course offered by Coursera. Understand the importance of adhering to laws, rules, and regulations while discovering how a strong compliance program can enhance organizational ethics and performance.
Coursera
Dive into the world of intellectual property with our Introduction to Intellectual Property course. Learn how laws have created billions in value from trademarks, patents, copyrights, and more. Perfect for tech enthusiasts, creatives, and anyone interested in the legal framework that protects ideas and innovations.
Coursera
Dive into the world of Trademark Law with our expert-led course. Understand the legal framework that protects brands like Amazon, Apple, and Google, worth over $100 billion each. Explore how trademarks create value in intangible assets and learn strategies to establish and safeguard your own brand identity.
Coursera
Este curso aborda os fundamentos da gestão de marca e como enfrentar crises de imagem, oferecendo insights valiosos sobre como manter a reputação da sua empresa intacta em um mundo onde as notícias podem mudar tudo em questão de horas. Aprenda conceitos-chave, técnicas de comunicação e estratégias proativas para proteger seu ativo mais precioso: sua marca.
Coursera
Sumérgete en el mundo del marketing y las ventas con nuestro curso online gratuito. Diseñado específicamente para emprendedoras, este curso te guiará paso a paso para desarrollar estrategias de marketing efectivas y expandir tu negocio. Parte de la prestigiosa colección Goldman Sachs 10,000 Women, este curso es una oportunidad única para aprender de expertos y aplicar conceptos prácticos que impulsarán el crecimiento de tu empresa.
Coursera
Discover the secrets behind creating globally recognized brands with 'Global Marketing: Building Iconic Brands'. This course, available on Coursera, guides you through crafting culturally focused marketing plans for expanding your business internationally. Start by analyzing new markets and understanding consumer preferences across different cultures to develop a successful global marketing strategy.