Seigyoung Auh

Seigyoung has worked as a marketing scientist before entering academia and has taught in Australia, Canada, and Korea, before joining Thunderbird. He teaches in various degree programs at Thunderbird, including the Master of Arts in Global Affairs and Management (MAGAM), Master of Global Management (MGM), and Executive Master of Global Management (EMGM) program.

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Global Marketing Strategy (edX)

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Global Marketing Strategy (edX)
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Understand how to assess global market opportunities and challenges while developing successful global marketing strategies. In this marketing course, you will gain an understanding of the foundations, scope, and challenges of global marketing, as well as the cultural environments of global [...]