Rajkumar Venkatesan

Education:
B.E., Computer Science, University of Madras, India; Ph.D., Marketing, University of Houston
Biography:
Rajkumar Venkatesan teaches First Year Marketing and Marketing Analytics at Darden. Venkatesan's research focuses on analytics as it relates to marketing return on investment, customer lifetime value, mobile marketing, and the global political economy. Venkatesan's research has appeared in several journals including The Review of Economics and Statistics, Journal of Marketing, Journal of Marketing Research, Marketing Science and the Harvard Business Review. Many of his research publications have been recognized with prestigious awards, such as the Don Lehmann Award for the best dissertation-based article published in the Journal of Marketing and Journal of Marketing Research, the MSI Alden G. Clayton Award for the best marketing dissertation proposal and the ISBM Outstanding Dissertation Proposal Award. He was selected as one of the top 20 rising young scholars in marketing by the Marketing Science Institute and one of the top 40 professors under 40 by the Poets and Quants magazine.
He has consulted with firms in the technology, retailing and pharmaceutical industries on their marketing analytics initiatives. For his work with IBM, he was recognized as one of the finalists for the Informs Practice Prize Competition. He is also a co-author of a book on marketing analytics. Before coming to Darden, Venkatesan taught database marketing, marketing research and quantitative marketing models to graduate students at the University of Connecticut. There, he was the recipient of the MBA Teacher of the Year Award. He received his Ph.D. in marketing from the University of Houston and his BE in computer engineering from the University of Madras.

Sort options

Artificial Intelligence in Marketing (Coursera)

AI is everywhere! By harnessing the power of Artificial Intelligence, businesses and marketers have amazing growth potential, and the opportunities to enhance marketing with AI are always expanding. But how can businesses use AI tools to drive their success and gain sustainable competitive advantages? What are the challenges faced [...]
0
No votes yet

Marketing Analytics (Coursera)

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing [...]
10
Average: 10 ( 4 votes )

L'analyse marketing (Coursera)

Les organisations, quelle que soit leur taille, sont inondées de données sur les choix des consommateurs. Mais cette abondance d'informations ne se traduit pas toujours en de meilleures décisions. Savoir interpréter les données est le défi à relever, et il est de plus en plus attendu que les professionnels [...]
0
No votes yet

Mercadeo analítico (Coursera)

Las organizaciones grandes y pequeñas están inundadas de datos sobre las elecciones de los consumidores. Pero esa riqueza de información no siempre se traduce en mejores decisiones. Saber cómo interpretar los datos es el desafío, y se espera que los mercadólogos en particular usen cada vez más la analítica [...]
0
No votes yet

Marketing Analytics (FutureLearn)

Jan 4th 2021
Marketing Analytics (FutureLearn)
Course Auditing
Categories
Effort
Languages
Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective. Companies large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge [...]
0
No votes yet