Write a purpose statement: Sharpen your message to improve leads and win sales. (Skillshare)

The worlds greatest brands communicate their value effectively and succinctly with a tight purpose statement that anyone can understand - and so can you. Join creative director and brand strategist Travis Bragg as he walks you through 4 easy steps to distill your brand value into a short statement that you can display across every touchpoint of your business. Earn better leads, improve retention, and optimize the visibility of your brand online with an awesome purpose statement.

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What is a purpose statement?

A purpose statement condenses 4 critical aspects of your brand into one or two sentences that anyone can understand. In under 20 minutes, you will learn:

1. The purpose of a purpose statement

2. The 4 part structure of a purpose statement

3. Develop the structure of your purpose statement

4. Write your purpose statement

5. [BONUS] Where to display your purpose statement

Whether you're growing a personal brand or a business brand, a purpose statement can sharpen your message and improve the quality of your leads. This class is perfect for:

✔ Small business owner

✔ Side hustler

✔ Soloprenuer

A fast solution for better leads

By the end of this class you will have a short body of text that full clarifies your brand that you can proudly display for the world to discover.
Project Description

Clarify the how, who, what, and why of your personal brand or business brand to give your audience need-to-know facts to help them make an informed decision on you.

Assignment

Your assignment is to condense what makes your brand distinct and memorable into one or two sentences max. You will answer the following 4 questions and then combine them into a highly readable statement.

1. How does your brand work/reach/serve your audience?

2. Who is your brand for?

3. What is the core product/service/benefit of your brand?

4. Why does your brand exist?

This project is designed to be fast. Within 20-30 minutes you will have a powerful and effectively written purpose statement that you can display across your brand touch-points online and in print.

Get feedback

Share your purpose statement with class instructor Travis or within the class community for feedback and optimization.

Tools

Feel free to take notes on scrap paper or download the Purpose Statement Worksheet to fill in as you go through class.