UX Design Fundamentals: Delivering Value to Users (FutureLearn)

This short design thinking course will teach you the basics you need to kickstart your career as a digital designer in UX. You’ll develop the knowledge and skills needed to successfully implement design thinking practices grounded in solid UX fundamentals in the workplace.

By getting to grips with the design thinking framework, you’ll be able to tackle large, complex and even unknown issues within product development. It will give you the tools, skills and mindset to seek out practical and logical innovation, and to take a solution-based view to solving problems as a UX designer.

Empathise to test: the five stages of design thinking

You’ll examine the five-stage design thinking model proposed by the Hasso-Plattner Institute of Design at Stanford University: empathise, define (the problem), ideate, prototype and test. You’ll explore the non-linear nature of this methodology that will allow you to work through obstacles and bring ideas to life.

Understand the design thinking mindset: ideation and implementation

On this course you’ll deep dive into two key design elements – ideation and implementation.

You’ll find out why ideation matters, learn its content and carry out differentiation activities and exercises. You’ll also explore the purpose of implementation, its context, different types of interaction and its requirements in terms of business and resources.

By the end of this course, you’ll have learned how to use a number of powerful tools to help you with the implementation process.
What topics will you cover?

- Introduction to ideation

- Brainstorming and prototyping

- Implementation methods and tools

- Factors affecting implementation

What will you achieve?

By the end of the course, you‘ll be able to...

- Define and justify an ideation plan

- Articulate how to leverage the concepts of diverge/converge in order to find wise solutions

- Articulate the key elements of an implementation plan

- Justify the right moment to execute an implementation plan

- Recognise support mechanisms to keep an implementation plan going
Who is the course for?

This course is ideal for developing theoretical and practical expertise in the fundamentals of design thinking.

You may be an entry-level or intermediate graphic or digital designer, a non-technical digital team leader or an aspiring product manager.

If you want to develop your subject understanding further, you may be interested in these courses from the same provider that share the same overall learning outcomes:

- UX Design Fundamentals: Business Value Through User Experience (UX) Design

- UX Design Fundamentals: Creating Business Outcomes