Enterprise: Everybody’s Business (FutureLearn)

Learn how to find good startup ideas
Enterprising people are valuable additions to any workforce. Using a range of skills from empathy to problem-solving, enterprise knowledge can help develop an existing career, help you start a ‘side hustle’, or create a full time startup where you can develop a product or service you’ve always thought about.

Discover the best practices and design thinking processes from entrepreneurs
You’ll cover activities and design thinking processes that the best founders and entrepreneurs use to test their ideas to find out whether they are likely to succeed.
Next, you’ll learn how to work with other people and how to make money or a positive social impact with your business.

Perfect your elevator pitch
As you start to develop a marketing plan, you’ll discover how to create a successful pitch to ensure you make your mark.
You’ll also learn how to protect your ideas with intellectual property (IP) protection before understanding how to take the next steps to success with a growth strategy.

Learn from the experts at the University of York
Throughout the course, you’ll be guided by the enterprise team at the University of York. With their expertise, you’ll finish the course with the skills and knowledge to make your startup idea a reality.

Syllabus

Week 1: Looking and Listening
Week 2: Developing and organising
Week 3: Launching and growing

What will you achieve?
By the end of the course, you‘ll be able to...

• Identify and test ideas
• Assess and measure potential customer appetite
• Model how to fit key partners and beneficiaries together
• Develop sales projections and costs
• Explore how to build growth strategy