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MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
By the end of this project, you will create a market segmentation by applying Q-type Factor Analysis with R Programming. This guided project is for Business and/or Economics students, entrepreneurs, marketing analysts and anyone else interested in improving product planning and trading strategies by applying quantitative methods to support the decision making process. The prerequisites are familiarity with the concepts of market segmentation, multivariate analysis and R programming.
In this Guided Project, you will:
- Create a factor analysis model with R programming
- Use the results of the factor analysis to identify the market segments
Learn step-by-step
1. Introduction and data preparation
2. Calculating the correlation matrix and testing for the assumptions
3. Extracting and determining the number of factors
4. Setting the number of factors and evaluating the overall adjustment
5. Improving the model adjustment
6. Visualizing and interpreting the results
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.