Modes of Science Communication (Coursera)

Course 3 of 3 in the Designing Effective Science Communication Specialization.

What You Will Learn

- Explain best practices for oral, written, technological, and artistic forms of science communication.

- Apply principles of learning engineering to design effective forms of science communication.

Syllabus

WEEK 1

Introduction and Oral Forms of Communication

Welcome to course 3! In the first module, you will learn important considerations for effective oral presentations, including best practices for giving live, recorded, and virtual presentations. In addition, we will also cover best practices for creating visual supports (poster, PowerPoint slides) to help communicate your message during an oral presentation. We will also discuss best practices for media interviews.

WEEK 2

Written Forms of Communication

In this module, you will learn best practices for writing as a vehicle for science communication. Rather than focusing on grammar and general writing mechanics, this section will focus on how to effectively use the written form as a tool for science outreach, including how formal scientific writing varies from pieces for the general public.

WEEK 3

Technological Forms of Communication

In this module, you will learn about technological forms of science communication outside traditional media (e.g. written or oral communication). In this module, we will discuss how science is communicated through various forms of educational technologies, including computer games, simulations, and social media. We will also briefly discuss learning analytics and their utility in understanding learning in technology-based environments.

WEEK 4

Artistic Forms of Communication

In this module, you will learn about the importance of artistic forms of science communication. The arts can serve as an important gateway between scientists and the rest of society making difficult or abstract concepts feel more personal and less intimidating. Here, we will talk about use of art, such as photography as well as music to help feel others connected to science topics.