Designing Effective Science Communication Specialization
Evidence-based effective science communication is increasingly necessary. In this specialization, learn how to engineer science communication activities using evidence from the learning sciences. We'll also discuss best practices for various science communication modalities.
What You Will Learn:
Describe principles of human learning that are important to consider when designing science outreach activities.
Identify common pitfalls in science communication/outreach.
Compare and contrast modalities for science communication/outreach.
Design a science communication/outreach activity based on principles learned in this course.
In this course, you will explore different modalities of science communication, including oral presentations, written forms of communication, technology, and artistic media, including best practices for each.
In this course, you will continue to explore how to develop and implement evidence-based methods for science communication. Here we’ll be looking at the softer but no less important side of science communication. We’ll cover the basics of human emotion, building connection with your audience through empathy and authenticity, [...]
In this course, you will explore how to develop and implement evidence-based methods for science communication. We’ll discuss major theories of human learning, cognitive phenomena like bias and motivated reasoning that can undermine even the best activities, and the science behind why mis/disinformation spreads so quickly. We’ll end with [...]