EdX

Logística Ecommerce y Ultima Milla (edX)

Offered by LOGYCAX,
Logística Ecommerce y Ultima Milla (edX)

Una alta demanda del consumidor en los canales ecommerce hace que la logística de entrega en la puerta de su casa se convierta en un factor muy importante para lograr una alta satisfacción y posible recompra.

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Desde que el producto se recoge en almacén hasta llegar al cliente final, pasa por diferentes etapas en las cuales se debe actuar con precaución. Existe un gran reto para que una entrega cumpla con el tiempo y las expectativas del cliente. La logística de última milla es la clave para el ecommerce.
Este curso se enfoca en la necesidad de las compañías para entregar sus productos en manos del consumidor digital que adquiere bienes y servicios en sitios web y que es aún más exigente que el quien va personalmente a las tiendas o grandes superficies de venta.
Debido al impacto que estamos teniendo en la actualidad con la tecnología, cada vez se valora más la rapidez en la entrega para satisfacer las necesidades de servicio de los consumidores, por tal razón en el presente curso podrás desarrollar habilidades en operaciones logísticas para la entrega de ultima milla y los desafíos actuales que enfrenta todas las ventas virtuales.
Así mismo, casos de éxito de varias compañías a nivel global que enfrentan a diario toda la operación logística para llevar cada producto adquirido por el comercio electrónico a la puerta del consumidor

What you'll learn
__Conocer el concepto de la logística ecommerce y su impacto en el consumidor.
Identificar las diferentes etapas de la __operación logística del ecommerce teniendo en cuenta desde el diseño de la misma hasta la entrega.
Determinar los principales retos que enfrenta la logística ecommerce en la actualidad y las tendencias a nivel global
Conocer los casos de logística de ecommerce a nivel global y las innovaciones que han generado frente a la situación actual

Syllabus

Módulo 1: Introducción

  • ¿Qué es la logística Ecommerce?
  • Red de valor en Ecommerce
  • Impacto de la logística Ecommerce en el consumidor actual

Módulo 2: Proceso logístico del ecommerce

  • Diseño de Operación
  • Abastecimiento de Órdenes
  • Definición de Marketplace
  • Demanda
  • Inventario
  • Almacenamiento y Picking
  • Empaque ( Paking)
  • Embarque
  • Ultima Milla
  • Tipo de paquetería y transporte
  • Programación de envíos y ruteo
  • Asignación de proveedor
  • Entrega o Shipping

Módulo 3: Desafíos de la logística en ecomerce

  • Costos logísticos
  • Pagos y facturación
  • Omnicanal
  • Nodos de almacenamiento
  • Manipulación de mercancía
  • Sostenibilidad
  • Devoluciones
  • Experiencia del cliente
  • Transporte
  • Trazabilidad
  • Tecnología aplicada

Módulo 4: Casos de éxito

  • Caso Latam
  • Caso Global
  • Recomendaciones finales
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