Introduction to new business development for young people from all over the world. Have you ever thought of starting your own business? Being a job creator instead of a job seeker? Would you like to gather the right people for improving life in your community? For developing and selling a new product or service? This course is addressed to people from anywhere in the world, particularly to students and young graduates who want to learn about new business development and to see if this is something for them. We welcome people from “developing countries”, as well as from industrialized economies.
The course gathers 8 leading experts from Polimi and UNCTAD to let the participants:
- Learn why and how new business enterprises are the motor of innovation and development
- Understand how to behave as an entrepreneur
- Understand why and how living in a country with limited resources, or being a young person or a woman is not at odds with new business development
- Learn how new enterprises can grow by entering international markets and joining global value chains
- Learn about new business models that deal with emerging societal challenges
- Understand the way forward, getting acknowledgeable about next steps to make entrepreneurship a profession, including the enrollment in more advanced entrepreneurship and social business curricula (e.g. PoliMi ones) or in business incubators
Each week of this course:
- opens by asking thought provoking questions on entrepreneurship and business development in developing countries
- addresses the issue offering keywords, plain definitions, a few conceptual arguments supported by figures and graphs, successful examples of entrepreneurial activities in harsh contexts
- concludes by summarizing main lessons learnt and bridging the student toward quizzes, the discussion forum, and materials and videos that help attendants getting familiar with the building blocks of business development and great entrepreneurial experiences
Ce MOOC a pour vocation de vous aider à créer votre entreprise à but social ou environnemental. Que vous envisagiez de créer une entreprise sociale ou de lancer un nouveau projet à visée sociale dans votre entreprise actuelle, que vous souhaitiez entreprendre à Paris, Casablanca ou à Abidjan, ce MOOC est pour vous !
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
This interdisciplinary course focuses on sustainable innovation, introducing entrepreneurial students to the realities of problem identification and solution design within the complex world of healthcare.
How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations.
Even thoroughly developed business strategies may fail if not enough attention is paid to their implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed.
BIG HISTORY – SOLVING COMPLEX PROBLEMS will teach you revolutionary new problem-solving skills. Involving lectures from over 50 experts from all faculties at Macquarie University, we look at solving complex problems in a way that has never been done before. CREATING INNOVATION will teach you what is at the core of all the innovations we develop to solve complex problems and how to foster methods and a healthy environment to make big breakthroughs possible.
Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio for your venture.
Learn how to get your new venture funded. Understand capital structure for new ventures. Develop an understanding of investor pitches. This course is for aspiring or active entrepreneurs who wants to understand how to secure funding for their company.This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding.
This course assists aspiring and active entrepreneurs in developing great ideas into great companies. With strong economies presenting rich opportunities for new venture creation, and challenging economic times presenting the necessity for many to make their own job, the need to develop the skills to develop and act on innovative business opportunities is increasingly vital.
La innovación ha cobrado una importancia significativa en las corporaciones de hoy, y con frecuencia es vista como un motor importante de crecimiento y éxito en una organización. En este curso introductorio, usted aprenderá sobre el significado, la importancia, el proceso e impacto de la innovación.
If you want to earn money and be able to pay all the salaries you and your employees desperately need. If so: Is there anything else but sales and marketing? This is also the reason why we will start of in a situation “as if” you did start up the sales process in a new company where no previous customers did exist. Gradually your sales efforts bare fruit, you get customers and market expansion becomes important to be able to handle. The course begins in the art of cold calling and analyzing the customers, then gradually move over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion.
MOOCs – Massive Open Online Courses – enable students around the world to take university courses online. This guide, by the instructors of edX’s most successful MOOC in 2013-2014, Principles of Written English (based on both enrollments and rate of completion), advises current and future students how to get the most out of their online study, covering areas such as what types of courses are offered and who offers them, what resources students need, how to register, how to work effectively with other students, how to interact with professors and staff, and how to handle assignments. This second edition offers a new chapter on how to stay motivated. This book is suitable for both native and non-native speakers of English, and is applicable to MOOC classes on any subject (and indeed, for just about any type of online study).