Introduction to new business development for young people from all over the world. Have you ever thought of starting your own business? Being a job creator instead of a job seeker? Would you like to gather the right people for improving life in your community? For developing and selling a new product or service? This course is addressed to people from anywhere in the world, particularly to students and young graduates who want to learn about new business development and to see if this is something for them. We welcome people from “developing countries”, as well as from industrialized economies.
The course gathers 8 leading experts from Polimi and UNCTAD to let the participants:
- Learn why and how new business enterprises are the motor of innovation and development
- Understand how to behave as an entrepreneur
- Understand why and how living in a country with limited resources, or being a young person or a woman is not at odds with new business development
- Learn how new enterprises can grow by entering international markets and joining global value chains
- Learn about new business models that deal with emerging societal challenges
- Understand the way forward, getting acknowledgeable about next steps to make entrepreneurship a profession, including the enrollment in more advanced entrepreneurship and social business curricula (e.g. PoliMi ones) or in business incubators
Each week of this course:
- opens by asking thought provoking questions on entrepreneurship and business development in developing countries
- addresses the issue offering keywords, plain definitions, a few conceptual arguments supported by figures and graphs, successful examples of entrepreneurial activities in harsh contexts
- concludes by summarizing main lessons learnt and bridging the student toward quizzes, the discussion forum, and materials and videos that help attendants getting familiar with the building blocks of business development and great entrepreneurial experiences
Discover the tools and techniques that will enable you to succeed in business. The course is divided into 4 modules, ‘Who is an Entrepreneur’, ‘Managing the Entrepreneurial Process’, 'Entrepreneurial Enterprises’ and ‘Family Business’. Each module is designed to explore and expand on key elements, assumptions and processes that are essential to the success of a business. Each module builds on the other, eventually painting an integrated picture of the commercial world, and highlighting the strategies that need to be applied to succeed in that world.
How does a good idea become a viable business opportunity? What is entrepreneurship and who fits the profile of an entrepreneur? This introductory course is designed to introduce you to the foundational concepts of entrepreneurship, including the definition of entrepreneurship, the profile of the entrepreneur, the difference between entrepreneurship and entrepreneurial management, and the role of venture creation in society. You’ll explore where technology entrepreneurship and impact entrepreneurship align and where they diverge, and you’ll learn proven techniques for identifying the opportunity, assessing the opportunity, hypothesis testing and creating a prototype.
Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio for your venture.
Learn how to get your new venture funded. Understand capital structure for new ventures. Develop an understanding of investor pitches. This course is for aspiring or active entrepreneurs who wants to understand how to secure funding for their company.This course will demystify key financing concepts to give entrepreneurs and aspiring entrepreneurs a guide to secure funding.
If you want to earn money and be able to pay all the salaries you and your employees desperately need. If so: Is there anything else but sales and marketing? This is also the reason why we will start of in a situation “as if” you did start up the sales process in a new company where no previous customers did exist. Gradually your sales efforts bare fruit, you get customers and market expansion becomes important to be able to handle. The course begins in the art of cold calling and analyzing the customers, then gradually move over to segmentation, positioning, closing the deal, competition, marketing strategy and market expansion.
L’objectif du cours est de faire découvrir l’effectuation, qui est la logique d’action utilisée par les entrepreneurs experts, révélée par les travaux pionniers de la chercheuse américano-indienne Saras Sarasvathy.
Este curso te ofrece desarrollar un modelo de negocio estructurado, con base en la metodología del Canvas Business Model, para crear una propuesta de valor orientada a los diferentes segmentos identificados como mercado objetivo de tu negocio o empresa.
Learn a systematic, scientific and iterative process for identifying, evaluating and testing entrepreneurial opportunities. Are you a student, professional, educator, home-maker or someone who dreams of someday starting your own venture? This hands-on, action oriented business and management course will introduce you to a systematic, scientific and an easy process of testing your ideas and opportunities you envision.
If you’re an entrepreneur at any stage of your journey, or even an aspiring one, and you need money to start or grow your business, this course is for you. This course will introduce, and help you put to use in your startup, the five models through which your customers can – and will, if you ask them! – fund your business. These five time-tested models have been put to use by entrepreneurial superstars like Michael Dell, Bill Gates, Richard Branson and more. Sadly, though, the five models are rarely talked about and not widely understood. Until now!
Este curso tiene como objetivo fortalecer las capacidades de gestión de pequeños y medianos empresarios, y personas interesadas en emprender. El Programa Pyme de la Pontificia Universidad Católica de Chile te invita a profundizar sobre lo que se requiere para ser un empresario exitoso y a aprender buenas prácticas en dirección de empresas que permitan crear valor al cliente, a través del marketing y herramientas comerciales.
MOOCs – Massive Open Online Courses – enable students around the world to take university courses online. This guide, by the instructors of edX’s most successful MOOC in 2013-2014, Principles of Written English (based on both enrollments and rate of completion), advises current and future students how to get the most out of their online study, covering areas such as what types of courses are offered and who offers them, what resources students need, how to register, how to work effectively with other students, how to interact with professors and staff, and how to handle assignments. This second edition offers a new chapter on how to stay motivated. This book is suitable for both native and non-native speakers of English, and is applicable to MOOC classes on any subject (and indeed, for just about any type of online study).