Design Thinking: Discovery Tools (Coursera)

Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.

Course 3 of 4 in the Design Thinking Specialization.

What You Will Learn

- How to use a variety of important design thinking tools to generate ideas

- How to connect with customers on a human level

- How to think creatively in order to discover more about potential clients

Syllabus

WEEK 1

Stakeholder Map

This week, we'll examine the stakeholder mapping tool. This tool is especially critical as we tackle more complex problems using a design thinking methodology.

WEEK 2

Job to be Done and Ethnographic Interviews

This week, you'll learn about two important and related-tools: Job to Be Done and Ethnographic Interview Guides.

WEEK 3

Journey Map

This week, you'll learn about journey mapping, an important discovery tool. We'll show you what it is and why and how to do it.

WEEK 4

Personas

This week, we'll look at how we can use personas to find important differences that can help us surface specific sets of needs and wants.

WEEK 5

Value Chain Analysis

This week, we'll walk through the Value Chain Analysis process so that you can evaluate your value chain.