Welcome Designers! In this course, you will learn to use the most important tools from the field of human-centered design to generate ideas: stakeholder mapping, journey mapping, personas, value-chain analysis, the job-to-be-done, ethnographic interviews, and more. Learn to connect with your customers on a human level, to get beyond what they say and observe what they do.
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Developed at the Darden School of Business at the University of Virginia, the courses sees a team of design experts join Jeanne Liedtka to explore some of these critical tools that will spark your creativity and help you discover more about your potential clients.
Course 3 of 4 in the Design Thinking Specialization.
What You Will Learn
- How to use a variety of important design thinking tools to generate ideas
- How to connect with customers on a human level
- How to think creatively in order to discover more about potential clients
Syllabus
WEEK 1
Stakeholder Map
This week, we'll examine the stakeholder mapping tool. This tool is especially critical as we tackle more complex problems using a design thinking methodology.
WEEK 2
Job to be Done and Ethnographic Interviews
This week, you'll learn about two important and related-tools: Job to Be Done and Ethnographic Interview Guides.
WEEK 3
Journey Map
This week, you'll learn about journey mapping, an important discovery tool. We'll show you what it is and why and how to do it.
WEEK 4
Personas
This week, we'll look at how we can use personas to find important differences that can help us surface specific sets of needs and wants.
WEEK 5
Value Chain Analysis
This week, we'll walk through the Value Chain Analysis process so that you can evaluate your value chain.
