Coursera

Building and Pitching Marketing Campaigns in Tech Industries (Coursera)

Offered by University of Colorado Boulder,

Once we have a great strategy, much preparation remains to garner resources, plan the launch and then execute. Some industries, mostly high-end B2B, still demand the support and attention that only a human salesforce can provide. Public relations and sponsorships remain viable, traditional communication strategies. Pricing, forecasting and ROI analysis lay the foundation for profitability and the entry ticket to being taken seriously by equity investors.

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We take-up how to pitch those executives and VCs. Once operations are rolling, distribution, supply chains and ongoing data analytics provide the opportunity to iterate and increase performance. The means of generating that NEXT great idea are taken-up with innovation & product design, both supported by a (hopefully) strong brand and logo. Lastly we look at what truly polished companies aspire to: Customer focus and loyalty that create the ultimate prize of long-term competitive advantage.
This course is part of the Marketing Strategy for Engineers and Technologists Specialization.

What you'll learn

Learn about the ongoing marketing campaign support and rebalancing needs.
Learn the practices of revenue forecasting.
Learn proven approaches to pitching innovation to executives.
Learn how to create and employ an artistic representation of your company.

Syllabus

Analog Media, Digital/Analog Media Integration
Module 1
Sales, Public Relations and Sponsorships

Profitability Factors
Module 2
Understand Financial Concerns facing Startups and Profitability Factors.

Communicating with Executives, Pitching and Pivots
Module 3
Organize, Edit and Finalize Your PLAN. Learn to Deliver a Compelling Presentation to Secure Funding.

Company Operations
Module 4
Understand Operational Concerns facing Startups and Profitability Factors.

Sustaining Innovation and Building Creative Assets
Module 5
Here we focus on the creative and subjective areas of marketing and advertising: , creating successful brands, how companies develop a solid logo, and how Mood Boards are built to bring design consensus and coordination within a firm.

Customer-Focus
Module 6
Customer Service, Customer Centricity, CRM and Loyalty Programs.

Go to Class

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