Building and Pitching Marketing Campaigns in Tech Industries (Coursera)

We take-up how to pitch those executives and VCs. Once operations are rolling, distribution, supply chains and ongoing data analytics provide the opportunity to iterate and increase performance. The means of generating that NEXT great idea are taken-up with innovation & product design, both supported by a (hopefully) strong brand and logo. Lastly we look at what truly polished companies aspire to: Customer focus and loyalty that create the ultimate prize of long-term competitive advantage.

This course is part of the Marketing Strategy for Engineers and Technologists Specialization.

What you'll learn

- Learn about the ongoing marketing campaign support and rebalancing needs.

- Learn the practices of revenue forecasting.

- Learn proven approaches to pitching innovation to executives.

- Learn how to create and employ an artistic representation of your company.

Syllabus

Analog Media, Digital/Analog Media Integration

Module 1

Sales, Public Relations and Sponsorships

Profitability Factors

Module 2

Understand Financial Concerns facing Startups and Profitability Factors.

Communicating with Executives, Pitching and Pivots

Module 3

Organize, Edit and Finalize Your PLAN. Learn to Deliver a Compelling Presentation to Secure Funding.

Company Operations

Module 4

Understand Operational Concerns facing Startups and Profitability Factors.

Sustaining Innovation and Building Creative Assets

Module 5

Here we focus on the creative and subjective areas of marketing and advertising: , creating successful brands, how companies develop a solid logo, and how Mood Boards are built to bring design consensus and coordination within a firm.

Customer-Focus

Module 6

Customer Service, Customer Centricity, CRM and Loyalty Programs.