Blockchain Business Models (Coursera)

Offered by Duke University,
Blockchain Business Models (Coursera)

Blockchain is an emerging and highly disruptive technology that is poorly understood. In this course you will learn what blockchain is and how it can create value by tokenization in cryptocurrencies and in many other practical applications. The applications include: stablecoins (like Facebook’s Libra and JP Morgan’s JPMCoin), machine to machine payments, identity protection, supply chain management (Walmart, Maersk, IBM), secure voting, distributed exchanges, decentralized finance, property transfers, central bank fiat crypto (e.g., Fedcoin and China’s digital Renminbi), dispensing prescription drugs, private records, intellectual property, financial reporting, and media and advertising, to name a few.

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

The goals of the course are to: (i) provide an advanced understanding of the various blockchain technologies; (ii) determine the specific business situations where blockchain technology can be deployed to solve important problems; (iii) select the specific blockchain technology that has the best chance of success for a particular problem; and (iv) detail the risks presented by this new technology.

Course 3 of 4 in the Entrepreneurial Finance: Strategy and Innovation Specialization.

Syllabus

WEEK 1
Blockchain Overview
A helicopter tour of the essential concepts of blockchain - each of which will be detailed later in the course. Blockchain as a technology is defined in terms of the commonalities present in blockchain applications. There is also an introduction to both current and future blockchain applications.
Cryptographic Hashing
Almost all blockchains use some sort of cryptographic hashing. Hashing is a one way function where any input of arbitrary size can be uniquely expressed as a string of characters. Any change in the input cause the hash to change. Hashing is a one way function: it is easy to go from the input to the hash but extremely difficult to go the other way. As such, cryptographic hashing should not be confused with encryption where an encrypted message can be decoded.

WEEK 2
Blockchain Encryption and Signatures
Some basic knowledge of encryption techniques is essential for understanding blockchain technology. This module focuses on digital signature algorithms. When a transaction is placed on a blockchain, it is signed by the owner. With the owner’s public information and the signature, we can quickly determine if the signer is really the owner.
Bitcoin and Other Blockchains
Bitcoin was the first cryptocurrency and the first large scale use of blockchain technology. This module explores how the bitcoin blockchain works. We detail the mechanics of transactions and there is an introduction to the consensus mechanism called Proof of Work. This provides a foundation to look at other blockchain implementations. We highlight the difference between bitcoin, ethereum and other technologies like Hyperledger.

WEEK 3
Using Blockchain
With a knowledge of the mechanics of blockchain technology, students are now able to determine the usefulness of the technology in various different applications. We focus on both the current applications as well as applications that are in process but not yet public.
Consensus
There is no single blockchain technology and there are many ways to implement blockchain technology. The choice of technology crucially depends on the application. In this module, we study Proof of Work, Proof of Stake as well as some other mechanisms. Consensus is an active area of research in the blockchain space.

WEEK 4
Value of Cryptoapplications
There are thousands of new ventures that are deploying blockchain technology. How do we assess whether these ventures are viable - in the context of either investing for one of these companies or working for them. This module provides a checklist for evaluating cryptoventures. This list includes important questions such as: a) what problem is being solved? b) is the problem an important problem? c) is blockchain the best technology to solve the problem? and d) what type of blockchain technology is best suited to solve the problem?
The Regulatory Environment and the Future of Fintech
Given this is a new technology, regulators need to both learn about the technology and develop guidelines. The module explores some key regulators in the US such as the SEC and the CFTC and the basic legal background that guides their regulatory framework. We also explore the regulatory concept of the “right touch”: if the regulations are too harsh, then innovation is stifled and driven off shore - if regulations are too lax, then you invite a high level of fraud. The module ends with a general discussion of the future of Fintech, in particular, decentralized finance.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Introduction to Blockchain (Coursera) Coursera
Pohang University of Science and Technology - POSTECH

Introduction to Blockchain (Coursera)

Before diving into an in-depth study of blockchain and cryptocurrency technologies, this course can provide high-level explanations and practical examples that can be easily understood and applied by individuals who do not have a blockchain background. These explanations will relate to blockchain and cryptocurrency concepts and how they can be utilized in real-world scenarios.

Sep 21st 2026
5-12 Weeks
Platform Thinking: designing a Platform (Coursera) Coursera
Politecnico di Milano

Platform Thinking: designing a Platform (Coursera)

Platforms changed the way we live and we do business. This module of the “Platform Thinking” series aims to help innovators in designing and building platforms. At first sight, it may seem that platforms "simply" connect different kinds of users, as Airbnb links travelers and hosts or as Uber links drivers and riders. Well, this is true: platforms link different kinds of users. Nevertheless, this is just the enabling factor to have a platform, definitely not enough to describe the wide range of activities they actually do.

Sep 21st 2026
4 Weeks
Estrategia Empresarial (Coursera) Coursera
Universidad Austral

Estrategia Empresarial (Coursera)

El curso te da las herramientas básicas para identificar los desafíos estratégicos de una organización, evaluar la importancia de estos desafíos, y armar el plan de prioridades de modo de hacer frente exitosamente a esos desafíos. Dentro de todas las empresas que existen, el curso se focaliza en aquellas cuyo producto o servicio tiene algún grado de diferenciación con respecto a los competidores de la industria en la que se desenvuelve.

Sep 14th 2026
4 Weeks
Creative Problem Solving (Coursera) Coursera
University of Minnesota

Creative Problem Solving (Coursera)

This course deals directly with your ability for creativity which is a critical skill in any field. It focuses on divergent thinking, the ability to develop multiple ideas and concepts to solve problems. Through a series of creativity building exercises, short lectures, and readings, learners develop both an understanding of creativity and increase their own ability.

Sep 14th 2026
4 Weeks
Challenges of Agribusiness Management (Coursera) Coursera
Università Bocconi

Challenges of Agribusiness Management (Coursera)

The goal of this course is to understand the challenges and opportunities of agribusiness nowadays. From farms to retailers, from input providers to traders, all the diverse players of this value chain interact a complex business environment in which nature, policy, technology and management strategies have to be considered to overcome future challenges and seize upcoming opportunities.

Sep 21st 2026
5-12 Weeks
Management of Fashion and Luxury Companies (Coursera) Coursera
Università Bocconi

Management of Fashion and Luxury Companies (Coursera)

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.

Sep 21st 2026
5-12 Weeks
Capstone Value Creation through Innovation (Coursera) Coursera
EIT Digital

Capstone Value Creation through Innovation (Coursera)

This capstone course is the final course of the Value Creation Through Innovation Specialization. The specialization covers technology bases innovation and transformation and how to spot and to capitalize on emerging opportunities. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in the Value Creation Through Innovation Specialization.

Sep 21st 2026
5-12 Weeks
Innovation: From Creativity to Entrepreneurship Capstone (Coursera) Coursera
University of Illinois at Urbana-Champaign

Innovation: From Creativity to Entrepreneurship Capstone (Coursera)

The capstone for the specialization will provide a learning experience that integrates across all the courses within it. It will involve analysis of a situation concerning a new enterprise – a venture of one’s own or within a larger organization – to develop the current business model and compare against alternative business models so as to identify potential opportunities and challenges.

Sep 14th 2026
5-12 Weeks
Smart Contracts (Coursera) Coursera
University at Buffalo,The State University of New York

Smart Contracts (Coursera)

This second course of the Blockchain specialization will help you design, code, deploy and execute a smart contract – the computational element of the blockchain technology. Smart contracts allow for implementing user-defined operations of arbitrary complexity that are not possible through plain cryptocurrency protocols. They allow users to implement conditions, rules and policies of the domain applications. Smart contracts are a powerful feature that, when properly designed and coded, can result in autonomous, efficient and transparent systems.

Sep 14th 2026
4 Weeks
Electric Utilities Fundamentals and Future (Coursera) Coursera
University of Colorado System

Electric Utilities Fundamentals and Future (Coursera)

The approach of this course is truly unique in how it approaches and engages learners. It looks at the electric utility industry, which has remained critical to our quality of life, health and comfort from the eyes of numerous industry experts through on-location interviews, compelling visuals, and animation. You will benefit from having the inside track because you see some behind-the-scenes information not covered in news stories, social media or even if we are in the business ourselves.

Sep 14th 2026
5-12 Weeks
Business Models for Innovative Care for Older People (Coursera) Coursera
University of Copenhagen,Copenhagen Business School

Business Models for Innovative Care for Older People (Coursera)

This course will introduce you to healthcare innovation within the field of healthy living and active aging. By following two specific cases on diabetes and rehabilitation, this interdisciplinary course will provide you with key theories, tools and concepts for analyzing and developing viable innovative solutions for aging populations. The lectures will cover demographic, biological, economic, social and cultural aspects of active aging and healthy living, along with lectures on current innovation theories and methods.

Sep 14th 2026
5-12 Weeks
Introduction to Enterprise Growth and Innovation (Coursera) Coursera
Northeastern University

Introduction to Enterprise Growth and Innovation (Coursera)

This course is best suited for individuals currently in the healthcare sector, as a provider, payer, or administrator. Individuals pursuing a career change to the healthcare sector may also be interested in this course. The course explores the challenges and processes for harnessing technological innovation for new-business development, with special focus on digital healthcare transformation.

Sep 21st 2026
4 Weeks