Best Free Marketing & Communication Courses & MOOCs

Coursera

IE Business School

Positioning: What you need for a successful Marketing Strategy (Coursera)

Marketing & Communication Business

Discover the critical role of Positioning in crafting an effective Marketing Strategy. This course, led by IE professor Ignacio Gafo, will guide you through essential stages of market segmentation, defining your unique value proposition, and building a clear, compelling position in the marketplace. Whether you're new to marketing or looking to refine your strategy, this course provides the tools needed for a successful brand positioning.

Jul 13th 2026

4 Weeks

Marketing Marketing Strategy Positioning

Coursera

IE Business School

Gestión del canal de distribución y retailing (Coursera)

Management & Leadership Marketing & Communication

Sumérgete en el mundo de la logística y aprende cómo gestionar eficazmente los canales de distribución y retailing para asegurar el éxito comercial de tu empresa. Este curso te guiará a través de las estrategias clave para planificar, implementar y optimizar tus operaciones de distribución.

Jul 13th 2026

4 Weeks

Management Marketing Sales

Coursera

IE Business School

Investigación de mercados y comportamiento del consumidor (Coursera)

Management & Leadership Marketing & Communication

Sumérgete en la ciencia detrás del éxito comercial con nuestro curso introductorio sobre Investigación de Mercado y Comportamiento del Consumidor. Este primer módulo te brindará las herramientas esenciales para iniciar tu carrera en Marketing, enseñándote a convertir decisiones estratégicas en investigaciones reales que guiarán tus acciones comerciales.

Jul 13th 2026

4 Weeks

Marketing Decision Making Market Research

Coursera

IE Business School

Marketing Mix Fundamentals (Coursera)

Marketing & Communication Business

Dive into Marketing Mix Fundamentals to learn how to effectively bring your products to market. This course covers the essential elements of Product, Pricing, Place, and Promotion strategies that are crucial for business success. Gain insights into brand management, pricing techniques, distribution channels, and promotional tactics.

Jul 13th 2026

4 Weeks

Marketing Promotion Marketing Strategy

Coursera

Emory University

Meaningful Marketing Insights (Coursera)

Marketing & Communication Business

Discover the art and science of extracting valuable insights from consumer data in our Introduction to Marketing Analytics course. Designed for marketers, this course teaches you how to harness surveys, transaction histories, billing records, and more to predict future behavior and drive effective marketing strategies. Learn with practical exercises using Microsoft Excel.

Jul 13th 2026

5-12 Weeks

Marketing Data Analysis Microsoft Excel

Coursera

Emory University

Managing Uncertainty in Marketing Analytics (Coursera)

Marketing & Communication Business

In this comprehensive online course, you'll explore the art and science of making informed marketing decisions amidst uncertainty. By understanding different approaches to recognizing and managing uncertainty, you'll be better equipped to navigate the complexities of consumer behavior and market dynamics. Whether you're a seasoned marketer or just starting out, this course will provide valuable insights into enhancing your decision-making processes.

Jul 13th 2026

4 Weeks

Probability Monte Carlo Method Randomness

Coursera

Università Bocconi

Arts and Heritage Management (Coursera)

Management & Leadership Marketing & Communication

Dive into the world of arts management with our comprehensive Arts and Heritage Management course. Designed for professionals looking to lead art and cultural institutions, this course equips you with the skills needed to bridge the gap between creative expression and audience engagement. Learn how to navigate the complexities of managing vision, finances, and community impact in the arts sector.

Jul 13th 2026

5-12 Weeks

Management Marketing Branding

Coursera

University of Washington

Introduction to Public Speaking (Coursera)

Marketing & Communication Business

Discover how to prepare and deliver compelling presentations with our Introduction to Public Speaking course. Whether you're addressing colleagues at work or speaking in public settings, this course will equip you with the skills needed to engage your audience effectively and make a lasting impact.

Jul 13th 2026

5-12 Weeks

Public Speaking Confidence Speech

Coursera

IE Business School

Fundamentos del marketing mix (Coursera)

Management & Leadership Marketing & Communication

Sumérgete en el mundo del marketing mix con nuestro curso introductorio. Comprendemos las claves del éxito en la comercialización a través de las cuatro Ps: Producto, Precio, Promoción y Plaza. Analiza tu estrategia de manera efectiva y optimiza tus resultados comerciales.

Jul 13th 2026

4 Weeks

Marketing Promotion Place