Coursera

YouTube como un canal estrategico (Coursera)

Offered by Coursera Project Network,
YouTube como un canal estrategico (Coursera)

Curso orientado a conocer la creación, entendimiento y manejo de un canal de YouTube como un medio estratégico para comunicar un negocio, una idea o un hobby, haciendo énfasis en la importancia de la lectura de datos para la mejora constante en el contenido y la retención de usuarios.

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El participante del curso tendrá la capacidad de crear su propio canal, hacer la configuración correspondiente como la personalización de marca, habilitar las diferentes opciones y complementos, finalmente hacer una lectura de datos para mejorar su contenido y medir el impacto de su comunicación con los usuarios.

In this Free Guided Project, you will:

  • Creación de un canal y entendimiento de funciones generales
  • Personalización de un canal y uso de herramientas de creadores
  • Uso de data para mejorar el contenido
  • Showcase this hands-on experience in an interview

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Introducción y acceso al canal
  2. Personalización del canal
  3. Subir videos y sus opciones
  4. Interacción con los usuarios
  5. Uso de datos para mejorar el contenido y la estrategia
Go to Class
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