Supervised Text Classification for Marketing Analytics (Coursera)

This course can be taken for academic credit as part of CU Boulder’s Master of Science in Data Science (MS-DS) degree offered on the Coursera platform. The MS-DS is an interdisciplinary degree that brings together faculty from CU Boulder’s departments of Applied Mathematics, Computer Science, Information Science, and others. With performance-based admissions and no application process, the MS-DS is ideal for individuals with a broad range of undergraduate education and/or professional experience in computer science, information science, mathematics, and statistics.

What You Will Learn

-Describe text classification and related terminology (e.g., supervised machine learning)

- Apply text classification to marketing data through a peer-graded project

- Apply text classification to a variety of popular marketing use cases via structured homeworks

- Evaluate, tun, and improve the performance of the text classification models you create for your final project

Syllabus

WEEK 1

The Supervised Machine Learning Workflow

In this module, we will learn about the different types of machine learning that exist and the operational steps of building a supervised machine learning model. We will also cover performance metrics of text classification.

WEEK 2

Neural Networks and Deep Learning

In this module, we will learn about neural networks and supervised machine learning. Then we will dive into real supervised machine learning projects and the key decisions that need to be made when conducting one's own project.

WEEK 3

Getting Started with Google Colab and Deep Learning

In this module, we will learn how to work in the Google Colab and Google Drive environment. We will get started with supervised learning by using a wrapper for Google’s Tensorflow and transformer models.

WEEK 4

Linear Models and Classification Metrics

In this module, we will learn how to workshop a variety of supervised machine learning models that rely on linear-based models. We will also learn how to perform an external performance analysis of models in sci-kit learn.