Strategic Management for Churches (Coursera)

Offered by Duke University,
Strategic Management for Churches (Coursera)

Why is vision theologically important for your church, and how should it be realized? How do church goals, objectives, metrics, core values, and culture play a crucial role in this? What kind of pastoral leadership is needed to bring God’s vision for your church to fruition?

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

In this second course in the Duke Divinity+ Church Administration Specialization series, you will learn how to approach strategic management theologically as strategic stewardship for your church. Secular organizations widely use strategic management (including strategic planning) to define their future strategic direction and how to achieve it. In contrast, what we’re calling strategic stewardship for churches seeks to reappropriate strategic management by discerning God’s direction for the church and pursuing God-centered ways of realizing it.
This course will focus on select key elements of strategic management: vision (Week 1), core values and culture (Week 2), goals and objectives (Week 3), and metrics (Week 4). We will first explore how each key element functions as a useful management tool. Then, we will reappropriate the key element for theological ends of our church stewardship to God; hence, our terminology of strategic stewardship. Moreover, we will unpack what pastoral leadership for strategic stewardship should entail. Lastly, we will provide exemplar stories from Duke Divinity School alums, who will share how they each approached and implemented a key element in their church setting.

What you'll learn

  • Articulate why strategic management is important for organizations.
  • Explain why and how to approach strategic management for churches theologically as strategic stewardship.
  • Assess your strategic stewardship of church vision, core values, culture, goals, objectives, and metrics.
  • Develop plans for establishing or modifying strategic stewardship for your church.

Syllabus

Strategic Stewardship of Church Vision
Is there a vision or mission statement that directs your church, including its church admin? What work should it do and what kinds of pastoral leadership does it call for? This week, we will begin by addressing the theological importance of the church vision—your church’s go-to statement—as the foundational component of strategic stewardship for churches. Drawing on our church admin series’ overall approach of deploying management means for theological ends, we will first examine how vision functions as an effective strategic management tool in secular organizations. We will then unpack a theology of church vision in order to illumine how vision ought to be appropriated for the theological goals of the church. Lastly, given the theological importance and goals of church vision, we will delineate how and why your pastoral leadership is crucial for your church’s stewardship of church vision.

Stewardship of Church Core Values and Culture
This week, we will look at the next two elements of strategic stewardship for churches: core values and culture. If your church vision answers why your church exists, then your church core values represent who you are as a church, and your church culture characterizes how things are done in your church. Importantly, culture is inextricably tied to core values, and hence, we are addressing them together. This week, as we did with church vision, we will examine why core values and culture are so important to organizations and then explore what their theological importance is for your church. Lastly, we will unpack what your pastoral leadership should entail for your faithful stewardship of your church core values and culture.

Stewardship of Church Goals and Objectives
Establishing a formal church vision statement is a significant step toward strategic stewardship. However, how will your church specifically achieve this vision? Church goals and objectives, the next two elements of strategic stewardship, are the means we will explore this week for realizing the church vision. If your church vision articulates where God is calling your church to go, then church goals and objectives should constitute God’s plan for how your church is to get there, in keeping with God’s calling for your church’s core values and culture. First, we will examine why and how goals and objectives are crucial for organizational vision. Then, we will explore how goals and objectives should be reappropriated for your church’s strategic stewardship, and lastly, how you should approach your pastoral leadership.

Stewardship of Church Metrics
Church metrics is the final element of strategic stewardship that we will address in this course. Church metrics are critical for monitoring progress toward achieving the church vision and gauging church health. To use a travel metaphor with your car as your church, your church vision is your destination, your church goals and objectives are the roads to get there, and your core values and culture are the road signs and guardrails. Then, metrics represent your car’s dashboard, consisting of the navigation system and gauges to monitor your progress toward your destination and your car’s health along the way. We will first examine why and how metrics are critical for vision-based objectives and timely red flags. Then, we will explore how metrics can be redeployed for church stewardship, and what this entails for your pastoral leadership. Finally, we will conclude with course takeaways.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

On Strategy : What Managers Can Learn from Philosophy - PART 1 (Coursera) Coursera
CentraleSupélec

On Strategy : What Managers Can Learn from Philosophy - PART 1 (Coursera)

In the expression “creative thinking”, the keyword is not creativity; the keyword is thinking. With the help of great philosophers, you will rediscover the art of thinking. To help leaders to be rigorous even without figures, great philosophers have lots of ideas. Managers are invited to rediscover the art of thinking. They should understand the role of mental models, realize the importance of cognitive bias, agree on clear definitions and efficient criteria etc. Creativity demands the ability to unshackle ourselves from conventional ways of thinking, to "think outside the box".

Sep 21st 2026
5-12 Weeks
China Strategy (Coursera) Coursera
The Chinese University of Hong Kong

China Strategy (Coursera)

This course is designed to help you, as a strategist of a foreign company, better understand how to develop your China strategy. Specifically, after studying China’s changing strategic landscape, you will focus on mastering three strategic issues: who – the major players in China, how – the entry modes, and where – the location strategy for your China business. This course is aimed to deliver updated knowledge and real experiences of developing China strategy.

Sep 14th 2026
4 Weeks
Advanced Competitive Strategy (Coursera) Coursera
Ludwig-Maximilians-Universität München

Advanced Competitive Strategy (Coursera)

In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

Sep 21st 2026
5-12 Weeks
Leading Change in Health Informatics (Coursera) Coursera
Johns Hopkins University

Leading Change in Health Informatics (Coursera)

Do you dream of being a CMIO or a Senior Director of Clinical Informatics? If you are aiming to rise up in the ranks in your health system or looking to pivot your career in the direction of big data and health IT, this course is made for you. You'll hear from experts at Johns Hopkins about their experiences harnessing the power of big data in healthcare, improving EHR adoption, and separating out the hope vs hype when it comes to digital medicine.

Sep 14th 2026
4 Weeks
Management of Fashion and Luxury Companies (Coursera) Coursera
Università Bocconi

Management of Fashion and Luxury Companies (Coursera)

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.

Sep 21st 2026
5-12 Weeks
Doing Business in China Capstone (Coursera) Coursera
The Chinese University of Hong Kong

Doing Business in China Capstone (Coursera)

Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products. In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. You have to bring a new overseas product into China.

Sep 14th 2026
4 Weeks
Planificación y gestión estratégica para Pymes (Coursera) Coursera
Pontificia Universidad Católica de Chile

Planificación y gestión estratégica para Pymes (Coursera)

Este curso fue diseñado para apoyar a empresarios de distintas regiones y países, a que logren desarrollar e implementar estrategias adecuadas que les permitan alcanzar sus objetivos y cumplir su misión. El curso permite profundizar sobre el proceso de formulación de una estrategia, entregando conceptos y algunas herramientas para crear y capturar valor con una estrategia empresarial exitosa

Sep 28th 2026
5-12 Weeks
Bridging the Gap between Strategy Design and Delivery (Coursera) Coursera
Brightline Initiative

Bridging the Gap between Strategy Design and Delivery (Coursera)

In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery.

Sep 28th 2026
5-12 Weeks
Essentials of Entrepreneurship: Thinking & Action (Coursera) Coursera
University of California, Irvine

Essentials of Entrepreneurship: Thinking & Action (Coursera)

Success in business can be greatly enhanced with an understanding of key entrepreneurial characteristics and competencies solutions. This interactive course provides potential entrepreneurs with the knowledge of succeeding in an entrepreneurial opportunity. Topics include: how creativity, opportunity and feasibility are best evaluated; business strategies for new businesses; importance of a business plan; achieving success in a new business. At the end of the course students will have the skills and confidence to evaluate starting a business, in addition to becoming more enterprising in how they approach their roles should they decide to work in organizations.

Sep 14th 2026
4 Weeks