STARTS

Nov 28th 2016

Social Norms, Social Change II (Coursera)

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This course is Part 2 of the Social Norms, Social Change series. In this course, we will examine social change, the tools we may use to enact change, and put into practice all we have learned in Part 1. Social norms are the rules that glue societies together. This course covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.

The course then examines the essentials of norm abandonment, including the relations between personal beliefs and social expectations. We will also evaluate existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations. Finally, we look at a variety of tools policy makers may use to effect change, highlight the role of trendsetters in social change, and the conditions under which they can be successful. The course is a joint Penn-UNICEF project, and it includes many examples of norms that sustain behaviors like child marriage, gender violence and sanitation practices.


Syllabus


WEEK 1

Honors Lesson: Scripts and Schemas

This course is "part 2" of Social Norms, Social Change and the lessons here are a continuation of the first course. This module covers scripts and schemas, the cognitive structures in which social expectations are embedded, and their relationship with social norms.

Graded: Quiz #9: Scripts and Schemas


WEEK 2

Norm Creation

Graded: Quiz #10: Norm Creation


WEEK 3

Norm Abandonment

This module covers the essentials of norm abandonment, including the relations between personal beliefs and social expectations. It also evaluates existing intervention strategies, including legal reforms, information campaigns, economic incentives, and group deliberations.

Graded: Norm Abandonment Part 1

Graded: Norm Abandonment Part Two


WEEK 4

Trendsetters and Social Change

This module covers trendsetters and their relations to social change. Who are trendsetters? What are their characteristics? How can we identify them? And how can we use them to bring about positive social change. This module also discusses the role of soap operas and edutainment in bringing about social change, how fictional characters and groups can act as trendsetters, and comparative advantages of edutainment interventions over traditional interventions.

Graded: Trendsetters and Social Change Part One

Graded: Trendsetters and Social Change Part Two