Coursera

市场营销概论 (中文版) (Coursera)

Offered by University of Pennsylvania,
市场营销概论 (中文版) (Coursera)

通过探究客户决策根源，学习市场营销基础知识。主要课题包括品牌塑造战略（例如，品牌定位、品牌传播）、客户中心化市场营销战略，以及新市场开拓（例如，渠道战略、市场营销规划）。成功完成本课程后，您可以运用所学技能处理现实商务挑战，这也是沃顿商学院商务基础专项课程的组成部分。

Class Deals by MOOC List - Click here and see Coursera's Active Discounts, Deals, and Promo Codes.

沃顿商学院商务基础专项课程组成部分
在全球市场各大院校的市场营销学院中，沃顿商学院市场营销学院长期排名第一。该课程由沃顿商学院市场营销学院的三位顶尖教师执教，涵盖与客户忠诚度相关的三个核心课题：品牌塑造、客户中心化和实用的市场进入战略。
您将学习与以下课题相关的重要原理
品牌塑造：在新兴创业公司不断涌现的动态环境中，品牌资产是留住客户的重要因素之一。
客户中心化：不等同于客户服务，客户中心化基于以客户为关注焦点和收集客户需求信息。
市场进入战略：搞清楚左右客户决策的因素，了解如何在投资前实施这些因素。
作为沃顿商学院基础专项课程的一部分完成此课程，然后您将有机会开展毕业项目，以及为由沃顿商学院校友管理的公司（例如 Shazam 和 SnapDeal）或您自己的公司或单位面临的现实挑战开展战略分析和提出解决方案建议。训练有素的沃顿工作人员将对提交作业中得分最高的一些作业进行评估，Shazam 和 SnapDeal 的领导团队也将审阅学生为他们公司提出的得分最高的解决方案。

Course 1 of 5 in the 商务基础 (中文版) Specialization.

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Renewable Energy and Green Building Entrepreneurship (Coursera) Coursera
Duke University

Renewable Energy and Green Building Entrepreneurship (Coursera)

Management & Leadership

Welcome to the course where you learn to launch a new business in the energy, finance, real estate, design, engineering, or environmental sectors, while also helping you create positive environmental and human health impacts around the world. We will integrate tools, trends, and tips from the field of entrepreneurship as a career path for making a difference and generating wealth in the renewable energy and green building sectors.

Nov 30th 2026
3 Weeks
Business Entrepreneurship Renewable Energy
Details
Sports Marketing (Coursera) Coursera
Northwestern University

Sports Marketing (Coursera)

Marketing & Communication Business

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands.

Nov 30th 2026
5-12 Weeks
Marketing Sports Sports Marketing
Details
Successful Presentation (Coursera) Coursera
University of Colorado Boulder

Successful Presentation (Coursera)

Management & Leadership Business

Few kinds of communication can have the effect of a powerful presentation. Even a short speech can motivate people to change long-held beliefs or to take action, and a wonderfully delivered speech can transform a normal person into a leader. In this course, Prof. William Kuskin provides a series of pragmatic videos and exercises for successful public speaking and presentations.

Nov 30th 2026
4 Weeks
Business Communication Public Speaking
Details
Programación y presupuesto del proyecto (Coursera) Coursera
University of California, Irvine,Tecnológico de Monterrey

Programación y presupuesto del proyecto (Coursera)

Management & Leadership

En este curso, aprenderás los principios fundamentales de la gestión del tiempo y costo en las etapas de planificación. Se identificarán las actividades del proyecto a partir de la EDT, se establecerá la secuencia, recursos y duración necesarios para finalmente desarrollar el cronograma detallado del proyecto.

Nov 30th 2026
4 Weeks
Management Budget Time Management
Details
Introduction to Social Media Analytics (Coursera) Coursera
Emory University

Introduction to Social Media Analytics (Coursera)

Management & Leadership Marketing & Communication

Social media not only provides marketers with a means of communicating with their customers, but also a way to better understand their customers. Viewing consumers’ social media activity as the “voice of the consumer,” this session exposes learners to the analytic methods that can be used to convert social media data to marketing insights. In Introduction to Social Media Analytics, learners will be exposed to both the benefits and limitations of relying on social media data compared to traditional methods of marketing research.

Nov 30th 2026
4 Weeks
Consumer Marketing Dynamics
Details
European Business Law: Competing in Europe (Coursera) Coursera
Lund University

European Business Law: Competing in Europe (Coursera)

Management & Leadership

This six-week course titled Competing in Europe is the third in a series of three exploring some of the main business aspects of European Union law. Besides providing learners with a sound knowledge base of European laws and regulations, the series explores business considerations within a broader perspective by including inputs from leading law practitioners in the field. More specifically, the third course discusses how to compete on the internal market and protect your brand, product or invention.

Nov 30th 2026
5-12 Weeks
Business European Union Business Law
Details
Análisis de Sistemas de Transporte (Coursera) Coursera
Pontificia Universidad Católica de Chile

Análisis de Sistemas de Transporte (Coursera)

Engineering Sci: Environment

Este curso es una introducción a las metodologías fundamentales para la gestión, planificación y evaluación de sistemas de transporte de pasajeros. Se aprenderán técnicas usadas en la práctica para estimar la demanda, modelar la operación y realizar análisis económicos de proyectos de transporte.

Nov 30th 2026
5-12 Weeks
Planning Management Transportation
Details
Standardisation & Technology (Coursera) Coursera
EIT Digital

Standardisation & Technology (Coursera)

Business

Welcome to the course standardisation and technology! Do you already know what standards are? Could you image a world without standards? It is certainly not easy to visualize a world without standards and the huge importance of standards is often underestimated in our society. That is because such a vast amount are common to us and have been for ages. We don’t even realise they are standards anymore.

Nov 30th 2026
5-12 Weeks
Business Technology Standards
Details