The success of every venture depends on scaling: on sustaining and enhancing its effectiveness as it adds more employees, customers, and locations. The problem, however, is that scaling comes with inherent risk. Even the best founders and teams face setbacks, make mistakes, and must muddle through stretches of confusion and uncertainty.
Professors Huggy Rao and Bob Sutton devoted seven years to understanding the differences between organizations that scale well and those that scale badly. In the process, they have identified what leaders can do to increase their organization's odds of success. They compiled the lessons they learned into the Wall Street Journal best-selling book Scaling Up Excellence: Getting to More Without Settling for Less.
This course is running for the second time after a successful first run in 2014. For a "behind the scenes" look at the development of the MOOC, watch the video below.
In this course, you will learn the principles that will help you scale up your venture without screwing up.
You'll address questions that cut to the heart of the scaling challenge:
1. How can you avoid the illusion, impatience, and incompetence that are hallmarks for botched scaling efforts?
2. What should your strategy be? Should you be more “Catholic” and replicate one model as you grow? Or should you take a more “Buddhist” approach and encourage local customization as your footprint expands?
3. How can you avoid cognitive overload on yourself and those you lead, while at the same time, add necessary complexity as your team and organizations grows?
The course consists of assigned readings, lectures, exercises, and video interviews. Each week will present you with different questions, and assigned readings from Scaling Up Excellence. Additionally, lectures that extend the insights of the book have been prepared, and the video interviews provide rich practical advice.
Through the exercises, you will be able to apply the learnings directly to develop your scaling plan. At the end of the course, there is a live webinar during which some of the best works from the class will be showcased.
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
Over the past several decades, operations strategy has played an increasingly important role in business’ success. In this course, we will equip you with concepts and tools to build operations in a way that not only supports your competitive strategy, but also allows you to create new opportunities in the market place.