Huggy Rao




Huggy Rao is a Professor of Organizational Behavior at Stanford Graduate School of Business. He is also the author of Market Rebels (2009), numerous research articles, and has been awarded the Sidney Levy Award for Teaching Excellence, the W. Richard Scott Award for Distinguished Scholarship, and is a Fellow of the Center for Advanced Study in Behavioral Sciences, and the Sociological Research Association. His teaching specialties include leading organizational change, building customer-focused cultures, and organization design.

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Feb 1st 2016

The success of every venture depends on scaling: on sustaining and enhancing its effectiveness as it adds more employees, customers, and locations. The problem, however, is that scaling comes with inherent risk. Even the best founders and teams face setbacks, make mistakes, and must muddle through stretches of confusion and uncertainty.

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