Discover how great user experience leads to increased sales as you explore and develop the critical skills of a UX designer. Explore the fundamentals of user experience design. On this four-week course, you’ll learn how UX design adds business value at all levels and across all teams, as it fosters collaborative thinking, drives engagement, and ensures greater business value.
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You’ll learn to define UX and discover how a quality user experience is fundamental to repeat customers, recommendations, and referrals.
Recognise the crucial role of a UX designer
You’ll identify why UX designers are critical in driving customer experiences. They can drive for an enhanced user journey and create a frictionless customer experience, creating satisfied and loyal customers.
This means that UX designer jobs are in high demand, as more and more organisations recognise the importance of a seamless user journey.
Delve into the UX design process
On the course, you’ll explore the end-to-end UX design process and how it can be applied to business challenges.
You’ll learn how to use common tools and frameworks such as user personas, empathy mapping, and prototypes to better understand customers.
Contribute to quality UX in the world
By the end of the course, you’ll have the skills and knowledge to develop creative ideas and achieve a good user experience.
With learning based on industry expertise, you’ll explore how you can use UX design to improve your current role or how this new knowledge can help you stand out when applying for UX designer roles.
Syllabus
Week 1: UX design challenges and personas
Week 2: Tools to understand your user
Week 3: Ideation and information architecture
Week 4: Developing your ideas
What will you achieve?
By the end of the course, you‘ll be able to...
- Develop user personas based on real-world UX design challenges.
- Create journey and empathy maps to understand your users.
- Practice process-driven ideation techniques, including brainstorming and card sorting, and information architecture design.
- Develop a design solution by creating a wireframe as part of the prototyping process.
Who is the course for?
This course is designed for anyone interested in UX design.
It provides an introduction to user experience and how this knowledge can help improve business processes in many different fields.
