At the end of this course you will have learnt how to explore and investigate visual representation through a range of image-making techniques; have understand basic principles of working with shape, color and pattern; been exposed to the language and skills of typography; and understand and have applied the principles of composition and visual contrast. If you complete the course, along with its optional (but highly recommended) briefs, you will have a core set of graphic design skills that you can apply to your own projects, or to more deeply investigate a specialized area of graphic design.
While this is not a software course, in order to succeed in this course you will need to know your way around a computer. It's the tool where most graphic design ends up in one way or another. You can complete this course without one but it will be tougher. A beginner's level knowledge of Adobe Creative Suite programs, such as Illustrator, Photoshop and InDesign will really help you, especially if you want to complete the optional briefs.
Week 1: Fundamentals of Image-making
Week 2: Fundamentals of Typography
Week 3: Fundamentals of Shape and Color
Week 4: Fundamentals of Composition
Fundamentals of Graphic Design is course 1 of 5 in the Graphic Design Specialization.
Graphic design is all around us, in a myriad of forms, both on screen and in print, yet it is always made up of images and words to create a communication goal. This four-course sequence exposes students to the fundamental skills required to make sophisticated graphic design: process, historical context, and communication through image-making and typography. The sequence is completed by a capstone project that applies the skills of each course and peer feedback in a finished branding project suitable for a professional portfolio. The goal of this specialization is to equip learners with a set of transferable formal and conceptual tools for “making and communicating” in the field of graphic design. This core skill set will equip learners for formal studies in graphic design, and a starting point for further work in interface design, motion graphics, and editorial design.