Skillshare

Create Logos with Meaning: Type as Shape (Skillshare)

Offered by Skillshare,
Create Logos with Meaning: Type as Shape (Skillshare)

Learn how to transform your logo into clever, double meaning designs by incorporating typography. In this class, you'll learn how to manipulate type to create logo designs that are loaded with meaning. Learn how companies like FedEx, Goodwill, and many others have learned to think about design, and begin finding innovative ways to create logos. Through learning how to correctly research and brief a client, and changing how you think of type, you'll have another great resource in your designer toolbelt.

For this class, you will create a logo design using type as shape. Use an existing client or company, pick from the list of fake companies below, or make your own. Think of what the company you choose would want to portray in a logo, then create a clever design.

In the project section post anything that inspired you, any sketches you created along the way, as well as your design at various stages. Explain your process so that we can all learn from you. Upload your final logo design so you can bathe in our envy!

If you did the letter exercise I mentioned in class, post that too! We all want to see what you have made.

FAKE EXAMPLE COMPANIES

  • Mindless Records
  • Tasty Produce
  • Broke Films
  • Steadfast Clothing Co.
  • Grover Cleveland High Schoo
  • ....Anything you can think of!

DELIVERABLES

  • Sketches / Process Screenshots
  • Final design

RESOURCES
Inspiration

  • From Up North
  • Pinterest
  • Clever Logo Designs
  • Double Meaning Logos
  • Fed Ex Logo Background
  • Hidden Meaning Logos

Fonts

  • My Shop
  • The League of Moveable Type
  • Creative Market
  • Free Design Resources
  • Pixel Buddha
  • Font Bundles
  • Pixel Surplus
  • The Hungry JPEG
  • Sellfy
  • Behance

Textures

  • My Shop
  • Ink Stamp Effects
  • Spoon Graphics Photoshop Brushes
  • Creative Market
  • Free Design Resources
  • Graphic Burger

Thank you for taking this class! I hope you enjoyed and learned a lot to be able to take into your future projects. Be sure to leave a review to let me know what you think, and tell me if you have an idea for a future class. Thanks again, and happy designing!

Go to Class
MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Related Courses

Hacking Digital Styleguides for Accessibility: Type, Color, Imagery (Skillshare) Skillshare
Skillshare

Hacking Digital Styleguides for Accessibility: Type, Color, Imagery (Skillshare)

Architecture & Design

Accessible design is more important than ever, with over 15% of people affected by a disability that changes how they interact with the web. As designers, it is our responsibility to ensure our designs are inclusive and reflect all of our users' needs. Join independent interactive art director and designer Tatiana Mac on a 42-minute class that will show you how to consider accessibility for your next project.

Self Paced
Self-Paced
Typography Web Design Accessibility
Details
Strategic Design: The Art and Science of Branding (Skillshare) Skillshare
Skillshare

Strategic Design: The Art and Science of Branding (Skillshare)

Architecture & Design

In this 45-minute class, Lippincott senior partners share their process for creating, developing, and nurturing some of the world's biggest brands. From business strategy and culture to naming, graphic design, and customer experience, it's a start-to-finish, comprehensive look at the craft of branding. Every lesson ties back to Lippincott's real rebranding of Hyatt Place.

Self Paced
Self-Paced
Marketing Branding Strategic Design
Details
Graphic Design Basics: Core Principles for Visual Design (Skillshare) Skillshare
Skillshare

Graphic Design Basics: Core Principles for Visual Design (Skillshare)

CS: Information & Technology

Great graphic design comes from understanding just a few basic principles. Cracking the code to great design is much easier with a solid foundation of core principles. Join designers Ellen Lupton and Jennifer Cole Phillips for an essential, 35-minute class as they walk through 5 basic principles of graphic design, perfect for use in all projects using images and type — creative design, marketing materials, and even photography!

Self Paced
Self-Paced
Photoshop Graphic Design Visual Design
Details
How to draw watercolor recipe in Procreate - digital illustration + free brush (Skillshare) Skillshare
Skillshare

How to draw watercolor recipe in Procreate - digital illustration + free brush (Skillshare)

Architecture & Design

Today I will teach you: how to draw recipe in watercolor style, where we will combine actually watercolor and pencil together; how to locate receipt elements on the canvas in a beautiful way; how to create texture paper; How to add decorations; where to get reference pictures that you can use for commercial and personal purposes.

Self Paced
Self-Paced
Graphic Design Watercolor Procreate
Details
Photoshop Fundamentals in One Hour (Skillshare) Skillshare
Skillshare

Photoshop Fundamentals in One Hour (Skillshare)

Architecture & Design

If you’ve ever wanted to try digital painting, but you’re intimidated by photoshop, this course is for you! We’ll go through all of the software’s core functions and tools in a series of easy-to-follow lessons that will have you up and running in no time. These lessons are the building blocks that you will carry forward to the incredibly cool digital painting courses that we offer. So enroll today and let's get you on board with Photoshop!

Self Paced
Self-Paced
Photoshop Graphic Design Adobe Photoshop
Details
Marketing for Artists: Learn the Top 5 Marketing Mistakes Artists & Creatives Make (Skillshare) Skillshare
Skillshare

Marketing for Artists: Learn the Top 5 Marketing Mistakes Artists & Creatives Make (Skillshare)

Marketing & Communication

I’ve been working with artists and creatives to get the word out about their work for more than 12 years. I’ve been on both sides of the fence, as a blogger, handmade shop owner, craft show vendor and digital marketing specialist. I created MissMalaprop.com in 2006 as a place to spread the word about artists I loved. It's evolved since then, and I later ran my own e-commerce shop, where I sold my own handmade work alongside that of other artists.

Self Paced
Self-Paced
Marketing Entrepreneurship Branding
Details
Packaging Design: Sketching Concepts That Surprise and Delight (Skillshare) Skillshare
Skillshare

Packaging Design: Sketching Concepts That Surprise and Delight (Skillshare)

Architecture & Design

Join Evelio Mattos — editor in chief of beloved packaging design blog The Dieline — for a hands-on, one-hour class that gets to the heart of crafting packaging for real-world products! Creators, makers, and designers of all levels will love learning how to sketch an "unveiling experience" — unlocking the skills to get ideas down on paper and convey form, function, and features in a retail space.

Self Paced
Self-Paced
Graphic Design Industrial Design Design Sketching
Details
Demystifying Beauty: Inspiration for Design (Skillshare) Skillshare
Skillshare

Demystifying Beauty: Inspiration for Design (Skillshare)

Architecture & Design

What do we mean by "beauty"? How can you bring beauty into your own work? Join museum curators Ellen Lupton and Andrea Lipps for a half-hour class exploring beauty! Go inside New York City's Cooper Hewitt, Smithsonian Design Museum. Explore 5 themes through dozens of examples from contemporary art and design. Create a beautiful pattern of your own — a surprising and powerful prompt to engage with your own notions of beauty.

Self Paced
Self-Paced
Art Creativity Graphic Design
Details
Design A Book Cover - Graphic Design Basics (Skillshare) Skillshare
Skillshare

Design A Book Cover - Graphic Design Basics (Skillshare)

Architecture & Design

Have fun designing a book cover! Sharpen your design skills and play with how to arrange and scale visual elements to catch the eye. This class includes three lessons, each lesson includes an overview of a core visual principle and inspiration examples from award winning book covers. Students will have a chance to use each principle themselves in a book cover design.

Self Paced
Self-Paced
Graphic Design Book Cover
Details