Cracking the Creativity Code: Discovering Ideas (Coursera)

In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea.

On successfully completing this four-week course, you will be able to:

- Manage a process to generate an unending stream of creative ideas

- Lead a process of innovation and implement ideas through all phases from discovery to delivery.

- Apply creativity to a wide range of strategic management issues.

- Solve problems with a high degree of innovation, creative thinking and risk taking.

- Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’.

- Develop and implement an innovation in your own practice.

- Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide.

- Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.

Course 1 of 4 in the Startup Entrepreneurship Specialization

Syllabus

WEEK 1: What is Creativity?

WEEK 2: Zoom in, Zoom out, Zoom in

WEEK 3: Creativity in practice

WEEK 4: Reinventing yourself

WEEK 5: Bonus material (ungraded module)