In order to get a grip on this continuously changing musical landscape, it is necessary to formulate a strategy with the characteristics of your brand firmly in mind. That’s why we provide exercises and models that help you gain a new perspective on you and your work, that help you reframe your activities and that reveal possible avenues to a successful future.

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Workshop 1 concerns the theoretical side of brand thinking & contemporary classical music: during the workshop we will work with the your golden circles, business model canvases and brand keys

Workshop 2 deals with the practical side of brand thinking & contemporary classical music: we then work our way through the your customer journeys, touch points, and discuss copyright (101) and copy / art creation (101)

The requirement for participating in the workshops will be that you must have completed our online Brand & Culture course which explains the models we use during the workshops: golden circle, business model canvas, brand key, customer journey.

Part of the online course is doing this homework so you will show up at the workshops with your own personal models.

Music

MOOC List is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

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